Lili Karmela Fitriani, Diar Mutiarawati, Derik Rizki Pangestu. ORGANIZATIONAL COMMUNICATION AS A FOUNDATION OF BUSINESS EFFECTIVENESS: A CONCEPTUAL REVIEW IN THE CONTEXT OF OFFLINE AND ONLINE MARKETING. IJEBAS [Internet]. 2026 Jul. 28 [cited 2026 Oct. 5];6(4):2254-8. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/6226