Dinda Sucianti, Rizky Putra. THE EFFECT OF PACKAGING AND BRAND IMAGE ON PURCHASE DECISIONS WITH CONSUMER PERCEPTION AS A MEDIATION VARIABLE ON WARDAH PRODUCTSThis research aims to analyze the influence of packaging and brand image on purchasing decisions with consumer perception as a. IJEBAS [Internet]. 2026 Sep. 9 [cited 2026 Sep. 19];6(5):2729-38. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/6432