Hefmi Dewi Siahaan, Endang Suilistya Rini, Fadli. ANALYSIS OF THE EFFECTIVENESS OF MARKETING COMMUNICATIONS MULTIPURPOSE CREDIT PRODUCT PURCHASE DECISION THROUGH BRAND IMAGE AT PT.BANK SUMUT MEDAN MELATI BRANCH. IJEBAS [Internet]. 2023 Apr. 13 [cited 2024 Oct. 5];3(2):569-80. Available from: https://radjapublika.com/index.php/IJEBAS/article/view/809