International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)

ANALYSIS OF ENTREPRENEURIAL MOTIVATION IN COLLEGE STUDENTS

2025-01-22T22:54:06+00:00

Entrepreneurship plays an important role in economic growth and reducing unemployment, especially in developing countries like Indonesia. Although the government and universities have encouraged students to become entrepreneurs, many of them still choose careers as office workers. This study aims to identify the motivational factors that drive Indonesian students to become entrepreneurs, using motivational theories developed by Indonesian scientists. This study focuses on key factors such as family influence, financial opportunities, and socio-cultural norms that are believed to play an important role in entrepreneurial motivation. Data were obtained from 100 students through questionnaires, which were then analyzed using quantitative methods to see the relationship between these factors and entrepreneurial interest. The results of the study indicate that family support and financial motivation have a significant influence in encouraging students' entrepreneurial interest. These findings are expected to help universities in designing entrepreneurship programs that are more effective and relevant to local values.

APPLICATION OF AHP TO DETERMINE CRITICAL SUCCESS FACTOR FOR OUTSOURCING AUDIO PROJECT BASED SERVICE: A CASE STUDY OF PT. SHEFAI INDONESIA

2025-02-11T23:00:33+00:00

This Research provides business process model for an organization that attempts to improve outsourcing strategy in the audio services sector. This research uses the case study approach by applying the Analytical Hierarchy Process (AHP) as a means to define critical success factors in outsourcing project-based audio services at PT. Shefai Indonesia. The research identifies the following as the seven most important criteria that are likely to determine the success of outsourcing: Adequate Communication Channels, Effective Feedback, Skilled Engineers, Skilled Voice Actor Pool, Skilled Project Manager, Turnaround Time Delivery, and Information Security. The study further combines internal (SWOT) and external (PESTEL) analyses to design a complete outsourcing workflow and business structure. To solve the problem, the business process incorporates five key stages, which are supported with CSFs at at critical points to enhance efficiency, vendor collaboration, and service quality

FACTORS AFFECTING AUDITOR SWITCHING WITH FINANCIAL DISTRESS AS A MODERATING VARIABLE IN JAKARTA ISLAMIC INDEX 70 COMPANIES FOR THE PERIOD 2019-2023

2025-01-07T23:07:39+00:00

The purpose of this study is to determine and analyze the effect of management turnover, audit fees and company size on auditor switching in Jakarta Islamic Index 70 companies for the 2019-2023 period. In addition, this study also aims to analyze whether financial distress is able to moderate the relationship between management turnover, audit fees and company size on auditor switching. The type of research conducted is quantitative research. The population in this study were companies incorporated in the Jakarta Islamic Index for the period 2019-2023 totaling 135 companies. The sample in this study were 25 companies incorporated in the Jakarta Islamic Index in 2019-2023 which were obtained by purposive sampling technique. The data collection method used in this research is the literature study method and documentation. The data analysis method used in this research is Logistic Regression Analysis with the help of Eviews 13 software. The results obtained in this study indicate that management change is proven to have a positive and significant influence on auditor switching of the Jakarta Islamic Index 70 (JII70) company for the 2019-2023 period. Audit fees and company size proved to have no significant effect on auditor switching. Financial distress is proven to be able to strengthen the influence of management turnover and audit fees on auditor switching. While other results show that financial distress proved unable to strengthen the influence of company size on auditor switching of the Jakarta Islamic Index 70 (JII70) company for the period 2019-2023.

THE IMPACT OF ADVERSITY QUOTIENT, ENTREPRENEURSHIP EDUCATION AND SELF CONFIDENCE ON ENTREPRENEURSHIP INTEREST (CASE STUDY ON STUDENTS OF FACULTY ECONOMICS AND BUSINESS UMN AL-WASHLIYAH)

2025-02-06T03:24:40+00:00

This study aims to determine the impact of adversity quotient, entrepreneurship education, and self confidence on entrepreneurship interest (case study on students of Faculty of Economics and Business UMN Al-Washliyah). This study is expected to be useful and provide an idea of the extent to which adversity quotient, entrepreneurial education and self confidence can affect entrepreneurship interest. To foster entrepreneurship interest in the students, they must have an adversity quotient self confidence, and the lecturers are expected to be able to provide entrepreneurial education that is able to make students interested in doing entrepreneurship activities. Through entrepreneurial education, students will open their insights about how entrepreneurial means. Respondents in this study were 87 students consisting of students of Management and Accounting Departement in Faculty of Economics and Business UMN Al-Washliyah. The research method using Multiple Linear Regression Analysis Method to perform the data analysis. The results showed that adversity quotient, entrepreneurship education and self confidence gives a positive and significant impact to cultivate the entrepreneurship interest for students of faculty economics and business UMN Al-Washliyah

PROPOSED DESIGN OF STRATEGIC SOURCING AND PRODUCTION BOTTLENECK MANAGEMENT FOR REVENUE MAXIMIZATION: AN OPERATIONAL PERFORMANCE ANALYSIS OF PT. ELSEWEDY ELECTRIC INDONESIA

2025-02-13T14:59:59+00:00

This study aims to analyze strategic sourcing and production bottleneck management to maximize revenue of PT. Elsewedy Electric Indonesia. The company faces challenges in meeting increasing market demand, especially in the renewable energy sector. The company's main challenge is the mismatch between current production capacity, which is optimized for medium to high capacity transformers, and market demand that is shifting towards smaller transformers. This study uses qualitative and quantitative approaches. Qualitative data were collected through semi-structured interviews with five stakeholder: (1) General Manager, (2) Head of Production, (3) Production Manager and (4) Sourcing Manager from PT. EEI. Quantitative data include historical production data, cycle time data from MOST (Maynard Operation Sequence Technique) studies, and actual machine or workspace data. SWOT analysis is used to map sourcing strategies, and MOST studies are used to calculate production cycle time and plant capacity. The Balanced Scorecard (BSC) is implemented to align operational performance with long-term financial targets. The Balance Scorecard covers four perspectives, namely financial, customer, internal process, and learning & growth, with a total of 10 strategic objectives. The research findings show that the Dry Oven and testing stages are bottlenecks in the production process. The maximum monthly capacity is 14 units or equivalent to 840 MVA, while the winding process can produce 19 units or equivalent to 1140 MVA. Strategic recommendations include the application of vapor phase drying technology can reduce drying time by 20%, diversifying suppliers for long-term delivery materials by adding 2-3 new vendors, implementing the optional strategy of building Testbay 3 to increase testing capacity by 30%, and reallocating 50% of production to high-value MV/HV transformers, which is projected to increase annual output from 10,080 MVA to 12,983 MVA. The limitation of this study is that no investment calculations were made on the optional strategy of building the new Testbay 3. The scenario implementation recommendations are divided into two stages: (1) Short term, including the implementation of vapor phase drying technology, supplier diversification, and the implementation of effective product portfolio reallocation, and (2) Optional strategy including the construction of Testbay 3 taking into account the strategic evaluation of scenario 1.

THE EFFECT OF COMMUNICATION AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH WORK SPIRIT AS A MEDIATION VARIABLE

2025-01-19T12:38:25+00:00

In today's modern era, many companies are required to be able to develop and improve human resources so that their performance can increase optimally. Companies need more high-quality human resources to be able to keep up with the tight competition in the beauty industry today. The development of technology and the growth of technology lately as well as the rapidly moving economic sector have an impact on the growth and development of many business worlds. Research on human resources has been widely conducted, especially on communication, workload and work spirit. This study aims to examine the factors that influence employee performance. The method used in this study is descriptive quantitative which discusses several variables that influence employee performance, namely work stress and workload and the role of work conflict as mediation. The formulation of the problem of this study is whether communication, workload and work spirit affect employee performance mediated by work conflict. The purpose of this study is to analyze the effect of communication and workload on employee performance mediated by work spirit. The sample in this study amounted to 179 respondents. Data were collected using a questionnaire on respondents. The data analysis technique used is the Structural Equation Model (SEM) with the SmartPLS Version 3 program. The analysis method uses a measurement model (validity and reliability test), structural model (R-Square), t-test, and mediation effect test. Significant influence between variables on t-Statistics, namely: (1) Communication affects employee performance (2.762), (2) Workload affects employee performance (6.624), (3) Work Spirit affects employee performance (4.879), (4) Communication affects work spirit (6.794), (5) Workload affects Work Spirit (4.554), (6) Work spirit significantly mediates communication on employee performance (3.562), (7) Work spirit significantly mediates partially work load on employee performance (3.930). Suggestions for the company are input for HRD or company owners so that they can complete communication, workload, and work spirit provided by the company to improve employee performance so that employees can work comfortably.

ANALYSIS OF INVESTMENT FEASIBILITY AND SENSITIVITY ANALYSIS FOR THE XYZ GEOTHERMAL POWER PLANT (GPP) DEVELOPMENT PROJECT

2025-02-09T13:18:00+00:00

Currently, the electricity system of North Sulawesi Province is supplied by power plants including Geothermal Power Plant (GPP), Coal-fired Power Plant (CFPP), Hydroelectric Power Plant (HPP), Solar Power Plant (SPP), Diesel Power Plant (DPP), and Gas Turbine Power Plant (GTPP) with a total installed capacity of 589 MW. The Net Capacity (NC) of this system is approximately 492 MW and the Net Supply Capacity (SC) is around 462 MW, resulting in a gap between installed capacity, NC, and SC Over the past few years, the electricity sales growth in North Sulawesi Province has been quite high, around 7.8% based on sales data from 2011-2020, and is projected to continue growing. Additionally, it is expected that the Energy Mix from New and Renewable Energy sources should reach 23% by 2025, thus the development of new power plants from New and Renewable Energy sources can contribute to achieving this Energy Mix. This research is conducted as a further study regarding the feasibility of investing in the development of XYZ Geothermal Power Plant to provide added value for the company. The research method employed is quantitative descriptive method, which involves calculating the Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Discounted Payback Period (PP), and Sensitivity Analysis (SA). The results show that the investment will be feasible if the capital source for the investment comes from corporate loans for the upstream sector and soft loans for the downstream sector of development, resulting in an NPV of 2,241 thousand USD, an IRR of 11.11%, a PI of 1.01, and a PP of 24 years. Furthermore, the analysis shows that the decision on the capital source is important, as it affects feasibility, and loan variables such as the interest rate in corporate loans and repayment years in soft loans are important factors to consider in increasing economic feasibility. On the other hand, if the best scenario is chosen—decreasing cost variables and increasing both the electricity tariff and capacity factor by 10% from the base scenario—it can result in higher economic feasibility. Moreover, the electricity tariff, capacity factor, production well cost, and power plant cost have the greatest impact on feasibility. Therefore, it is important to strive for the maximum value of the electricity tariff and capacity factor, while minimizing production well and power plant costs as efficiently as possible.

EXPLORING THE DRIVERS OF CHANGE READINESS AND COMMITMET THROUGH THEMATIC ANALYSIS

2025-02-27T03:57:49+00:00

As the world and industry changes, companies can either resist the change or follow and transform themselves to survive. Change is difficult. Majority of companies failed to conduct change, and one of the main factors that determines change are the individuals in the organization. The same is occurring in The Company where their transformation facing threatening challenges and delay. A root cause analysis found that change readiness and change commitment may influence the issue in hand. Therefore, drivers of change readiness and change commitment were identified based on extensive literature review of 25 literatures to identify 4 main drivers which are: Transformational Leadership, Perceived Organizational Support, High-Performing HRM Practice, and Belief in Self-Efficacy. The research conducted qualitative approach through interview and thematic analysis. The interviews were conducted to 6 interviewees who are involved in the transformation of The Company. Thematic analysis was conducted in accordance with each of the change readiness and change commitment drivers by utilizing ChatGPT. The result from the interview and analysis elaborated that The Company weaknesses could be identified in its human resources management practices where it is deemed as lacking according to the interviewees’ answer. From the analysis, solutions were identified and elaborated.

THE INFLUENCE OF SERVICESCAPE ON CUSTOMERS ENGAGEMENT THROUGH CUSTOMER SATISFACTION AT BRASTAGI COTTAGE

2025-01-03T22:53:54+00:00

This study aims to determine and analyze the influence of customer experience on customer engagement through customer satisfaction at Brastagi Cottage. This study is an associative study and the type of data used is quantitative data. The population in this study is Brastagi Cottage customers whose number is unknown. The number of samples in this study was 140 respondents. The sampling technique used purposive sampling with the criteria of Brastagi Cottage customers who have stayed more than 1 time. The data analysis used is structural equation modeling. The results of this study indicate that customer experience directly have a positive and significant effect on satisfaction and customer engagement at Brastagi Cottage. Indirectly, servicescape and customer experience have a positive and significant effect on customer engagement through customer satisfaction at Brastagi Cottage.

THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER RETENTION MEDIATED BY CUSTOMER SATISFACTION IN THE OUTPATIENT UNIT OF RHC LAMPUNG CLINIC

2025-02-03T15:26:23+00:00

This study is motivated by the increasing competition in the healthcare sector, especially clinics, which requires effective strategies in retaining patients. Stagnation and decline in the number of patients in 2023 are challenges for RHC Clinic in maintaining the level of visits, which are influenced by service quality and price. Customer retention is a crucial factor for the sustainability of the clinic, considering that the cost of attracting new customers is higher than retaining existing ones. Therefore, this study aims to analyze the effect of service quality and price on customer retention with customer satisfaction as the mediation. With a quantitative approach and purposive sampling method, this study involved 90 outpatient respondents at RHC Clinic, and data analysis was carried out using linear regression and Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with WarpPLS 8.0 software. The results showed that service quality and price had a positive effect on customer satisfaction, which in turn had a positive effect on customer retention, with customer satisfaction as a significant mediating variable. These findings confirm that improving service quality and adjusting prices according to patient expectations play an important role in increasing patient satisfaction and retention. Therefore, the results of this study are expected to be a reference for RHC Clinic management in designing more optimal health service strategies to increase customer retention.

PORTFOLIO OPTIMIZATION USING MARKOWITZ METHOD FOR CRYPTOCURRENCY, INDONESIA STOCK MARKET, AND GOLD (2014–2024)

2025-02-13T14:41:33+00:00

This research focuses on portfolio optimization by leveraging Markowitz Modern Portfolio Theory (MPT) along with Sharpe ratio to analyze the inclusion of Bitcoin in diversified investment portfolios along with the LQ45 Index and gold. The methodology begins with collecting historical data of the underlying asset and the risk-free rate during the period from October 2014 to October 2024, followed by calculating the expected returns, standard deviations, and covariances. This research compares two different portfolio scenarios, with and without Bitcoin. The results shows that portfolio that incorporate Bitcoin have higher return and have better risk-adjusted performance compared to portfolio without Bitcoin during this period. This highlighted the potential for Bitcoin to contribute for enhancing portfolio performance and yielding better return with a given level of risk, providing valuable insight for portfolio diversification and underscore Bitcoin as a high-risk and high-return asset in modern financial markets.

ANALYSIS OF THE INFLUENCE OF SYSTEM AND SERVICE QUALITY ON USER SATISFACTION OF THE YOGYAKARTA ELECTRONIC PROCUREMENT SYSTEM

2025-02-01T18:05:28+00:00

This study analyzes the effect of system quality and service quality on user satisfaction of the Electronic Procurement System (SPSE) in the Yogyakarta Special Region Regional Government environment with a quantitative descriptive approach through multiple linear regression methods. Background: The Electronic Procurement System (SPSE) designed by LKPP, namely to improve the effectiveness and efficiency of procurement of goods and services and save APBN/APBD funds. In addition, it is also stated that the quality of information systems and services greatly influences SPSE user satisfaction. Method: this study uses a quantitative descriptive method with primary data from questionnaires, as well as multiple regression analysis. This explains the approach used in the study to collect and analyze data. Results: the results of the study indicate that system quality and service quality both have a positive and significant effect on SPSE user satisfaction. This provides information about the main findings of the study. Conclusion: the positive and significant effect of system quality and service quality has an impact on the effectiveness and efficiency of the procurement process. This summarizes the implications of the research results and emphasizes the importance of both variables in the context of procurement of goods and services.

OPTIMIZING STRATEGY TO IMPROVE EFFECTIVENESS OF DIGITAL MARKETING IN THE B2B FOOTWEAR INDUSTRY (CASE STUDY: PT. ADI PRADANA INTERNASIONAL)

2025-02-07T03:23:00+00:00

Abstract

In 6 months, the digital marketing strategy has been implemented, and there have been 330 prospective customers contacted. However, only three customers collaborate with PT. Adi Pradana Internasional. Four customers were in the online meeting stage via Zoom with PT. Adi Pradana Internasional. This study aims to find external factors that significantly impact the effectiveness and optimization of digital marketing approaches in the B2B footwear sector and to identify key features and limitations of this company’s current digital marketing strategy to find a digital marketing optimization approach that the company can implement. This study uses a framework where market competition, social media capability, analytics, and content marketing contribute to optimizing digital marketing. Several analysis methods have been used to optimize the strategy: PESTLE, Porter’s Five Forces, Competitor Analysis, Consumer analysis, Value chain analysis, STP analysis, and VRIO analysis. SWOT analysis identifies strengths, weaknesses, opportunities, and threats. Development from the SWOT analysis was conducted by using the TOWS matrix. PT. Adi Pradana Internasional needed to make KPIs for digital marketing content, monitor KPIs, improve social media content, and select a marketing team leader.

Keywords: Digital Marketing, Effectiveness, External Analysis, Internal Analysis, Optimization.

GEOCHEMICAL EVALUATION OF KHUMNOH LIMESTONE, KASHMIR, INDIA: IMPLICATIONS FOR CEMENT INDUSTRY AND SUSTAINABLE RESOURCE UTILIZATION

2025-02-26T08:27:17+00:00

The Khumnoh limestone deposits of Kashmir, situated within the tectonically active northwestern Himalayas, hold significant economic potential for the cement industry. However, a comprehensive geochemical and mineralogical evaluation is essential to ascertain their suitability for industrial applications. This study integrates major and trace element geochemistry, petrographic analysis, and industrial feasibility assessments to characterize the limestone’s composition, depositional history, and potential for clinker production. A total of eight representative limestone samples were systematically collected and subjected to X-ray fluorescence (XRF), X-ray diffraction (XRD), and petrographic investigations. The geochemical analysis reveals that the CaO content ranges from 50.12% to 54.89%, with low SiO₂, Al₂O₃, and Fe₂O₃ concentrations, indicating high chemical purity. The trace element profiling exhibits minimal Mn, Sr, and P₂O₅, further enhancing its desirability for cement manufacturing. Petrographic observations confirm the dominance of fine- to medium-grained calcite with minor dolomitization and siliceous impurities, suggesting a shallow marine depositional environment with diagenetic overprinting. The findings demonstrate that the Khumnoh limestone meets international cement-grade standards (ASTM C150, BIS 4032-2022), positioning it as a viable raw material for clinker production. However, localized variations in siliceous and argillaceous intercalations necessitate beneficiation strategies to optimize its industrial utility. The study also underscores the imperative of sustainable extraction practices, given the region’s geological sensitivity and ecological constraints.This research provides a scientific framework for resource evaluation, industrial application, and sustainable utilization of the Khumnoh limestone. The results hold critical implications for cement manufacturing, regional economic development, and strategic raw material management in the Himalayan domain.

GREEN ACCOUNTING MEETS CSR: EXPLORING THEIR IMPACT ON SUSTAINABLE DEVELOPMENT IN INDONESIA'S PALM OIL COMPANIES

2025-01-31T14:14:57+00:00

This study investigates the interplay between green accounting practices, corporate social responsibility (CSR), and sustainable development within Indonesian palm oil companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2023 period. The primary objective is to determine the impact of green accounting on sustainable development, with CSR functioning as an intermediary. Utilizing path analysis and the Sobel test to evaluate mediation, the findings reveal a significant negative relationship between green accounting and CSR, potentially attributable to an imbalance in prioritizing environmental metrics over social initiatives. Conversely, CSR demonstrates a significant positive influence on sustainable development; however, it fails to mediate the relationship between green accounting and sustainability. The research underscores the necessity of aligning green accounting with CSR strategies to achieve sustainable development objectives. It also emphasizes the importance of active stakeholder engagement and periodic evaluations to devise more effective strategies for sustainability in Indonesia's palm oil sector.

OPTIMAL STOCK PORTFOLIO USING SINGLE INDEX MODEL (Case Study: 50 Biggest Market Capitalization listed on the Indonesia Stock Exchange for the Period January 2023 – December 2023)

2025-02-13T02:16:11+00:00

By using a single index model on companies included in the group of 50Biggest Market Capitalizationwhich is listed on the Indonesia Stock Exchange from January 2023 to December 2023. This research aims to determine the ideal stock portfolio proportions. The analysis results show that two shares, PT. Chandra Asri Pacific Tbk (TPIA) and PT. Dian Swastika Sentosa Tbk (DSSA), can be included in an ideal stock portfolio.The proportion of the two issuers is 39.58% and 60.42%. From the two issuers, the return from the optimal stock portfolio is 7.37% with a risk to be borne of 20.42%.

EVALUATION OF POLICY TRANSFORMATION IN THE DISRUPTION ERA IN THE EFFORT TO ACHIEVE FINANCIAL MANAGEMENT PERFORMANCE TARGETS BASED ON THE JOB SATISFACTION LEVELS OF EDUCATIONAL FINANCIAL MANAGERS AT NORTH SUMATRA UNIVERSITY

2025-01-15T15:15:07+00:00

This research aims to determine the level of satisfaction and expectations of Financial Management Education Personnel regarding USU's efforts and achievements in the Era of Disruption in adjusting rules/regulations and digital transformation in financial management and in the management of financial management education personnel, as well as to determine the level of satisfaction and expectations regarding efforts and achieving USU's Financial Management Performance Targets in the Era of Disruption. This research uses mixed methods research (MMR), which integrates elements of qualitative and quantitative methods in one study. The population in this study was all financial management educational staff in 48 (forty eight) work units within USU with a total of 124 respondents. The data analysis methods used are the Customer Satisfaction Index (CSI) method, the Importance Performance Analysis (IPA) method and the Gap Analysis Method (GAP). The results obtained in this research show that the level of satisfaction of financial management education staff with the adaptation of rules/regulations and digital transformation in financial management in the era of disruption is 79.8% in the satisfied category, adaptation of financial management rules/regulations is a top priority, but there are no achievements in line with expectations. In the management of educational staff, financial management was 70.14% in the satisfied category with 5 (five) main priority indicators consisting of performance-based remuneration, implementation of a digital performance measurement system, increasing transparency and accessibility of information, use of a digital talent management system and analysis prediction data, as well as objectivity in selection, but there has been no achievement as expected. Meanwhile, the achievement of the Financial Management Performance Target was 76.82% in the satisfied category, with 2 (two) variables being the main priority, namely financial stability and increasing alternative income, but there has been no achievement as expected.

DECISION MAKING FOR PROJECT SELECTION IN PT. JKT WITH ANALYTIC HIERARCHY PROCESS (AHP) METHOD

2025-02-06T03:33:50+00:00

The focus of this study is how PT. Jawara Kanistha Tibra (JKT) makes decisions about three projects: "Reggae Festival", "A Night at the Orchestra: Dewa 19," and "Suara Akal Summit". PT. JKT faces challenges in choosing between three projects. Each project has different risks and benefits, and many different stakeholders participate in it. The Analytical Hierarchy Process (AHP) method is used to provide a systematic framework for evaluating and selecting the project that best aligns with the organization's strategic objectives. The results show that "A Night at the Orchestra: Dewa 19" received the highest score, indicating that this project meets all assessment criteria. This decision helps the company achieve its long-term goals in addition to short-term financial benefits. PT JKT can provide better direction for future project evaluation and selection by using a more objective and methodical approach.

FEASIBILITY STUDY OF FOOD WASTE RECYCLING BUSINESS UTILIZING TTT ENZYME-BASED TECHNOLOGY

2025-02-21T14:30:36+00:00

Driven by rapid urbanization and population growth, Indonesia is still struggling with food waste management, which raises major environmental, social and economic concerns. Conventional waste disposal methods such as landfilling and open dumping have exacerbated soil contamination, health risks and greenhouse gas emissions, therefore stressing the immediate need for more sustainable solutions. This study evaluates the feasibility of establishing a food waste recycling business utilizing TTT enzyme-based technology, which converts food waste into organic compost fertilizers within merely three hours – allowing significant improvement over traditional composting methods that typically require weeks or months. The research adopts a mixed methods and approaches, combining quantitative data collected from surveys targeting Jabodetabek and Bandung residents with qualitative data gathered from literature reviews and expert interviews. Key findings show that TTT enzyme-based technology promotes sustainable agriculture and support circular economy by offering faster processing, lower costs and greener environmental impact. Financial analysis results in strong viability and investment attractiveness, with a projected annual revenue of IDR 108.5 billion and a net profit margin of 27.66%. This study concludes that TTT enzyme-based technology has the potentials to transform food waste management in Indonesia, therefore fostering environmental sustainability and economic resilience throughout the nation.

THE EFFECT OF SERVICE QUALITY AND HOSPITAL FACILITIES ON HOSPITAL IMAGE MEDIATED BY INPATIENT SATISFACTION AT S HOSPITAL BOGOR

2025-01-27T23:09:27+00:00

In the competitive hospital industry environment, patient satisfaction serves as an important benchmark for the quality of services and facilities provided by hospitals. Patient satisfaction becomes a key determinant of a hospital's image in the eyes of the public. The purpose of this study is to analyze the influence of the quality of services and hospital facilities on the hospital's image, with patient satisfaction acting as a mediating variable. The research design is cross-sectional, employing a quantitative research method. The population in this study includes the inpatients at Hospital S in Bogor. The sampling method used probability sampling with a simple random sampling technique. Data collection was conducted using a questionnaire. Data analysis was performed using SEM-PLS. The results of the study indicate that the quality of service, hospital facilities, and patient satisfaction have a positive and significant impact on the hospital's image. The study also shows patient satisfaction mediates the relationship between the quality of service and hospital facilities and the hospital's image. This means that good quality service and hospital facilities will enhance patient satisfaction, which also indirectly improves the hospital's positive image in the eyes of the public.

SUSTAINABLE BUSINESS MODEL INNOVATION FOR SOCIAL ENTERPRISE (CASE STUDY: PT PASAREMPAH NUSANTARA LOHJINAWI)

2025-02-11T23:05:39+00:00

The Negeri Rempah Foundation, a nonprofit organization, promotes awareness of Indonesia’s cultural diversity, particularly the historical spice trade, through its #JalurRempah campaign. Aligned with the Indonesian government’s initiative to nominate the Spice Route as a UNESCO World Cultural Heritage, the foundation initially focused on social and cultural impact. However, as it expanded into end-to-end business processes, challenges arose in balancing social impact with business development. To address this, the foundation transitioned into PT Pasarempah Nusantara Lohjinawi, a social enterprise ensuring sustainability while maintaining its social mission.This study examines the key factors for a successful transition, identifies challenges through gap analysis, and explores business models that balance financial and social objectives. Using a mixed-methods approach, data was gathered through interviews and surveys to evaluate the current business model. The Social Business Canvas Model was applied to bridge gaps and refine the framework. Key success factors included a mindset shift, a clear vision, and a structured organization aligned with regulations. The study proposes a new customer segmentation strategy to strengthen sustainability, market expansion, and social impact. The findings offer insights for other NGOs transitioning into social enterprises, with future research recommended on optimal organizational structures for such transformations.

THE INFLUENCE OF CAPITAL ADEQUACY RATIO, NON-PERFORMING FINANCING, FINANCING TO DEPOSIT RATIO AND OPERATING EXPENSES TO OPERATING INCOME ON PROFITABILITY OF ISLAMIC BANKING IN INDONESIA

2025-01-07T23:09:51+00:00

This study aims to analyze and determine the effect of Capital Adequacy Ratio (CAR), Non Performing Financing (NPF) Operating Costs to Operating Income (BOPO), on Profitability with Return on Assets (ROA) of Islamic Commercial Banks in Indonesia from 2016 to 2023. In addition, this study also aims to determine whether there are differences between the values of CAR, NPF, FDR, BOPO and ROA at Islamic Commercial Banks in the period before and after the COVID-19 pandemic. So that in this study, the research period is divided into the period before (2016-2019) and after (2020-2023) the COVID-19 pandemic. The type of research conducted is quantitative research. The samples in this study were 9 Islamic Commercial Banks in Indonesia so that the total observations in this study amounted to 72 data. The data obtained was then analyzed using SPSS. The analysis method used is Multiple Linear Regression Analysis and Paired Sample t-Test for hypothesis testing. Based on the results of data processing using hypothesis testing, it shows that partially CAR has a positive and significant effect on ROA, NPF has a negative and significant effect on ROA, FDR has no effect on ROA, and BOPO is also proven to have no effect on ROA at Islamic Commercial Banks. The results of the t-test explain that there are significant differences in the values of CAR, NPF and ROA in the period before and after the COVID-19 pandemic, while FDR and BOPO did not experience significant changes in the period before and after the COVID-19 pandemic in Islamic Commercial Banks.

THE EFFECT OF CURRENT RATIO AND DEBT TO ASSET RATIO ON STOCK RETURN WITH EARNINGS PER SHARE AS A MODERATING VARIABLE

2025-02-06T03:26:52+00:00

This study aims to test the effect of Current Ratio (CR), and Debt to Asset Ratio (DAR) on Stock Returns using Earning Per Share as a moderating variable. The objects of this study were 21 mining companies listed on the Indonesia Stock Exchange from 2018-2021. The sample was selected using the purposive sampling method, namely 121 companies. The analysis method used in this study is multiple linear regression analysis with moderating variables. The results of this study indicate that variables X1 and X2 are able to influence Stock Returns, and the Moderation variable is able to strengthen the influence of the independent variable on the dependent variable.

ECONOMIC AND FINANCIAL FEASIBILITY ANALYSIS OF B50 BIODIESEL IMPLEMENTATION IN INDONESIA

2025-02-14T22:53:04+00:00

B50 biodiesel implementation in Indonesia is an important step towards energy security, reducing dependence on fossil fuels, and promoting sustainability in the palm oil industry. This research attempts to analyze the economic and financial viability of B50 biodiesel by examining supply-demand dynamics, cost structures, investment requirements, and market pricing mechanisms. Furthermore, it analyzes the impact of B50 on the domestic palm oil industry, the prospects for export activity, and how financially sustainable are its implementations. The methods mixed were employed, using qualitative and quantitative analysis. Data were obtained from government reports, industry publications, expert interviews, and econometric modeling. The study analyzes past biodiesel policies, the regulatory framework, and how these factors influence subsidies and incentives in making B50 commercially viable. With respect to the economic aspect, production costs, profitability projections, and risk assessment were performed to achieve a conclusive financial assessment. The research argues that the B50 option will greatly reduce foreign exchange outflow, enhance energy security, and present challenges in terms of supply chain stability, pricing, and market competition. The report underscores the need for policy intervention to put in place better infrastructure, financing regime, and regulatory framework to counter these risks. International trade policies, including the EUDR, create future export challenges for Indonesian palm oil, thereby necessitating proper strategizing concerning the adjustment of domestic consumption and production planning. Lastly, the study concludes that the government support with joint cooperation from the industries will determine the economic and financial viability of B50 biodiesel. Recommended policies include better utilization of degraded lands, improved productivity of smallholders, and ensuring financial incentives for stakeholders. This study is aimed at adding to the ongoing debate regarding sustainable energy policies, which will, with this study, serve as one of the main early references for future biodiesel development strategies in Indonesia.

THE EFFECT OF WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN MEDIATION BY WORK DISCIPLINE AT PT. SINAR SOSRO TANJUNG MORAWA

2025-01-21T23:51:47+00:00

This study aims to determine the effect of the Work Environment on Employee Performance with Work Discipline as a mediating variable at PT. Sinar Sosro Tanjung Morawa. The sample used was 137 respondents. This study uses the Sobel Test as an analysis technique that can justify the influence of independent variables on dependent variables both directly and indirectly through mediating variables. The results of this study indicate that the Work Environment variable partially has a significant effect on Work Discipline, the Work Environment partially has a significant effect on Employee Performance, Work Discipline partially has a significant effect on Employee Performance. The Work Environment also affects Employee Performance indirectly through increasing employee Work Discipline.

DEVELOPMENT OF SMARTPHONE WASTE MANAGEMENT PLATFORM USING DESIGN THINKING APPROACH TO SUPPORT IMPLEMENTATION OF EXTENDED PRODUCER RESPONSIBILITY (EPR) IN INDONESIA'S SMARTPHONE INDUSTRY

2025-02-09T13:26:12+00:00

Indonesia generated approximately 1.9 million tons of electronic waste (e-waste) in 2021, growing at an annual rate of 39%. By 2030, e-waste generation is projected to reach 4.4 million tons. A study by the National Development Planning Agency (Bappenas) revealed that only 17.4% of e-waste was recycled in 2021, highlighting the inefficiency of Indonesia's current e-waste management system. Smartphones are the most frequently disposed of e-waste, with an average lifespan of 3.42 years—shorter than most electronic devices. By 2028, over 40 million discarded smartphones are expected to significantly contribute to e-waste. To address this, the Indonesian government introduced a circular economy roadmap through Regulation No. 75 of 2019, mandating Extended Producer Responsibility (EPR). However, its implementation has been suboptimal, hindered by limited collaboration among stakeholders. Effective smartphone waste management requires awareness, clear procedures, secure data handling, and practices that maximize economic value. This study involves key stakeholders—consumers, producers, waste managers, and government representatives—to co-design solutions using a design thinking approach. The research delivers a smartphone waste management prototype, comprising a service blueprint and a high-fidelity platform, to support value exchange and improve EPR implementation in the smartphone industry.

DECENTRALIZATION TO ACHIEVE REGIONAL INDEPENDENCE WITH COMPETITIVE ADVANTAGE AS A MODERATION

2025-03-17T14:53:12+00:00

This study aims to analyze the influence of decentralization, competitive advantage on the level of regional independence in the Lhokseumawe City government, and measure the magnitude of the interaction between decentralization and competitive advantage on the level of regional independence in the Lhokseumawe City government. Decentralization has aspects of strong and quality resource mechanisms, to management strategies including being superior in competing. Local governments must have the right method to be able to compete, so as to fulfill aspects of healthy and sustainable competitive advantage. Referring to competitive advantage, local governments must determine the right strategy, appropriate and guarantee local governments to appear "different" from other regions. Through this, the government will be able to guarantee the sustainability and welfare of the community in the long term. This study uses Moderated Regression Analysis (MRA) with data processing using SEM-PLS. Determination of the sample using Purposive Sampling of all apparatuses in the Lhokseumawe City Regional Work Unit with the number of selected samples being 122 apparatuses. The results of the study found that decentralization and competitive advantage had a significant effect on the level of regional independence. While competitive advantage has succeeded in becoming a quasi-moderation function, which means that the better the decentralization supported by competitive advantage, the higher the level of regional independence. Thus, the value of Regional Original Income (PAD) will be higher as an indicator of the expected level of independence.

ANALYSIS OF THE IMPLEMENTATION OF THE E-S-QUAL MODEL ON THE EFFECTIVENESS OF DIGITAL ZAKAT: AN EMPIRICAL STUDY AT THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA

2025-01-05T23:25:17+00:00

The main objective of this study is to examine the factors that influence the effectiveness of digital zakat using the E-S-QUAL theory. In the industrial revolution 4.0, digital payment of zakat has become an increasing trend, especially among the millennial generation. This study used a survey method with a non-probability sample of digital zakat users at the Faculty of Economics and Business, University of North Sumatra, resulting in 121 valid respondents. Data was collected through distributing questionnaires and analyzed using the SmartPLS tool. The analysis results show that efficiency and reliability variables have a positive and significant influence on the effectiveness of digital zakat, while fulfillment, privacy, speed, and system availability variables show no significant influence. The R-square for digital zakat effectiveness is 54.9%, showing the moderating influence of the independent variables on effectiveness. This study emphasizes the importance of improving digital service quality to increase user satisfaction and loyalty in zakat payment, as well as contributing to the literature on digital zakat in Indonesia.

THE EFFECT OF WORK DISCIPLINE, JOB TRAINING, AND WORK MOTIVATION TO IMPROVE EMPLOYEES PRODUCTIVITY AT PT SUKSES ANUGRAH SEJAHTERA

2025-02-04T14:41:52+00:00

This article explains the influence of work discipline, training, and motivation to increase employee productivity at PT. Sukses Anugrah Sejahtera (PT SAS). This article is compiled based on research conducted from March 2024 to September 2024. The research sample consisted of 108 PT SAS employees who worked in three locations, namely the University of North Sumatra, USU Hospital, and the Citra Garden complex with the type of work as Cleaning Service and Security. This type of research is quantitative using a saturated sampling technique. Primary data sources were obtained from respondents through questionnaires. Multiple linear regression analysis assisted by SPSS version 25 software was used to determine the relationship between the variables studied. The results of the study showed that work discipline, work training, and motivation simultaneously had a positive and significant effect on employee productivity at PT. Sukses Anugrah Sejahtera. In addition, partially the variables of work discipline, work training, and motivation each had a positive and significant effect on work productivity. However, motivation is the largest variable in influencing work productivity, while other variables such as work training and work discipline also show a fairly strong influence. The determination test shows that there is a close relationship between work discipline, work training, and work motivation on employee productivity. This is proven by the R-value of 0.516, which means that work discipline, work training, and work motivation have an effect of around 51.6% on the total employee productivity of PT Sukses Anugerah Sejahtera, while other factors outside this research model influence the rest.

OPTIMIZING PRODUCTIVITY AND QUALITY MANAGEMENT AT UD SALMA JAYA: STRATEGIES FOR ADDRESSING MACHINE BREAKDOWNS AND OPERATIONAL CHALLENGES

2025-02-13T14:52:02+00:00

The food and beverage (F&B) industry plays a significant role in Indonesia’s economy, contributing substantially to the manufacturing sector's growth. However, small and medium-sized enterprises (SMEs) in this sector often face challenges related to production capacity and product consistency, limiting their ability to meet rising market demand. UD Salma Jaya, an SME specializing in snack production, implemented automation to enhance efficiency but encountered machine failures that disrupted operations. These breakdowns led to decreased productivity and inconsistent product quality, particularly when reverting to manual production. This study aims to identify the root causes of these operational challenges and evaluate strategies for optimizing productivity and product quality. Using Root Cause Analysis (RCA), the Fishbone Diagram, and the Analytic Hierarchy Process (AHP), the study assesses whether investing in new automation technology or improving manual production methods would be the most effective solution. The findings suggest that upgrading machinery while enhancing workforce adaptability through targeted training programs can ensure long-term operational stability. This research provides valuable insights for SMEs facing similar automation-related challenges in the F&B industry.

THE EFFECT OF SERVICE QUALITY AND HOSPITAL FACILITIES ON PATIENT LOYALTY WITH PATIENT SATISFACTION AS A MEDIATION VARIABLE (STUDY AT PKU MUHAMMADIYAH HOSPITAL BLORA)

2025-01-19T12:35:54+00:00

The purpose of this research is to analyze the effect of service quality and facilities on customer loyalty through patient satisfaction as a mediating variable. The population used in this study were inpatients of PKU Muhammadiyah Blora Hospital. Where the sample was 256 respondents, with a research instrument in the form of a questionnaire. Data analysis using SPSS. The results of this study indicate that the quality of service and facilities has a direct effect on patient satisfaction. And patient satisfaction is able to mediate the indirect relationship between service quality and facilities to customer loyalty. To increase patient loyalty, PKU Muhammadiyah Blora Hospital needs to provide effective communication training for doctors, nurses, and support staff so that they can serve patients with empathy and professionalism. Improve the comfort of the waiting room, inpatient room, and other supporting facilities (such as free Wi-Fi, children's playroom, or lactation room). Develop hospital applications to facilitate access to information such as doctor's schedules, online registration, or control schedule reminders.

ENHANCING ASN PROFESSIONALISM: THE ROLE OF EDUCATION, TRAINING, AND MOTIVATION IN THE REGIONAL SECRETARIAT OF MALANG REGENCY

2025-02-07T23:56:00+00:00

This study aims to analyze the effect of education and training on the professionalism index of State Civil Apparatus (ASN), with motivation as a moderating variable in the Regional Secretariat of Malang Regency. The data analysis method used is Structural Equation Modeling - Partial Least Squares (SEM-PLS), with a total sampling technique involving all 36 Sub-Division Heads as respondents. The results of the study indicate that education has a positive and significant effect on the ASN professionalism index, which means that the higher the level of ASN education, the better their professionalism. Likewise, training has a positive and significant effect on the ASN professionalism index, indicating that effective training can improve ASN professionalism. However, motivation as a moderating variable does not have a significant effect. Motivation only slightly increases the relationship between education and ASN professionalism, but the effect is not large enough to be considered significant. Meanwhile, motivation does not play a role in moderating the relationship between training and ASN professionalism. These findings indicate that improving ASN professionalism is more effective through direct education and training, without relying on motivational factors. Therefore, the policy to improve the quality of ASN should focus more on increasing access to relevant education and training.

GREEN CHEMISTRY INNOVATIONS FOR A SUSTAINABLE FUTURE ADVANCES AND CHALLENGES – A REVIEW

2025-02-27T03:54:35+00:00

Green chemistry has emerged as a revolutionary approach to addressing environmental issues by promoting sustainable and eco-friendly chemical processes. This paper critically reviews current advances in green chemistry, with a focus on renewable feedstocks, energy-efficient processes, and biodegradable products. The study examines contemporary literature, case studies, and technological innovations to provide a comprehensive overview of advancements in this field. Key studies highlight the effective implementation of green chemistry principles in industries such as pharmaceuticals, agriculture, and energy, leading to significant reductions in waste, toxic byproducts, and resource consumption. However, scalability, economic feasibility, and regulatory constraints remain major challenges. The findings suggest that, while green chemistry holds immense potential for sustainability, overcoming these limitations will require interdisciplinary collaboration, regulatory support, and continuous innovation. By integrating green chemistry into mainstream industrial practices, society can move closer to achieving global sustainability goals, reducing environmental harm, and fostering economic growth. This study underscores the importance of positioning green chemistry as a cornerstone of sustainable development and advocates for increased investment in research and education to accelerate global adoption.

REVIEW OF SOCIOECONOMIC DISPARITIES: THE INFLUENCE OF SOCIOECONOMIC STATUS ON ACCESS TO QUALITY EDUCATION IN URBAN AND RURAL KASHMIR, INDIA

2025-01-31T14:17:17+00:00

The influence of socioeconomic status (SES) on access to quality education has long been a topic of significant concern, particularly in regions where disparities between urban and rural areas are pronounced. This study explores the impact of SES on educational access in the Kashmir region, focusing on the contrasting realities faced by urban and rural populations. In particular, it seeks to understand how factors such as parental education, household income, infrastructure availability, digital access, and gender influence educational outcomes in these areas. The research was conducted through a combination of quantitative and qualitative methods, including surveys, government reports, and focus group discussions involving parents, teachers, and students from both urban (Srinagar, Anantnag) and rural (Kupwara, Pulwama, Bandipora) regions. The findings reveal significant disparities between urban and rural areas, with urban households generally experiencing higher socioeconomic status, better infrastructure, and greater access to educational resources. Urban students benefit from better parental involvement, higher educational investment, and access to modern facilities, including libraries, science labs, and digital tools. Conversely, rural households, particularly those with lower income and education levels, face substantial barriers to accessing quality education. In rural areas, educational facilities are often under-resourced, with overcrowded classrooms, inadequate teaching materials, and limited access to digital platforms. The digital divide further exacerbates these inequalities, as urban students are better equipped to engage with e-learning platforms, while rural students struggle with limited access to technology and internet connectivity. Moreover, gender disparities are pronounced in rural Kashmir, where cultural norms often hinder female educational participation. Female students face additional challenges, such as a lack of sanitation facilities and safety concerns, which contribute to higher dropout rates. The impact of the ongoing conflict in Kashmir further complicates these issues, disrupting the academic calendar and contributing to teacher absenteeism and a lack of stability in rural areas. This study underscores the need for targeted policy interventions to address these inequities, including infrastructure development, digital inclusion, gender-sensitive policies, and conflict resolution strategies. By improving access to quality education in rural Kashmir, it is possible to create a more equitable educational environment and ensure that all students, regardless of their socioeconomic background, have the opportunity to succeed.

PORTRAIT OF THE SOCIO-ECONOMIC LIFE OF FISHERMEN IN PANTAI LABU SUB-DISTRICT, NORTH SUMATRA

2025-02-13T02:21:11+00:00

This research discusses the socio-economy of fishing communities in Pantai Labu District, North Sumatra. The problems studied in the research focused on how to find out the socio-economic life of the delayan community in Pantai Labu District both from the social, social organization, economic organization, social and economic aspects. In the review methodology, they provide a detailed description of the quality, with applied technical data, technical observations and different structures. The results of this study show the socio-economic life of the community ranging from work, income, livelihoods and community environment.

QUALITY TEST OF THE NARCOTICS EVIDENCE DETECTION SYSTEM AT THE PROSECUTOR'S OFFICE OF THE REPUBLIC OF INDONESIA WITH ISO 25010

2025-02-01T18:00:00+00:00

This study aims to test the quality by implementing ISO 25010 on the Narcotics Detection System of the Republic of Indonesia Prosecutor's Office. This research method uses a descriptive quantitative method. The population of this study consisted of 100 employees spread throughout the High Prosecutor's Office in Indonesia. The sampling technique used was overall sampling. The research data was conducted by providing an online questionnaire. Supporting data was also obtained from the results of blackbox testing. The analysis method was carried out by finding the percentage of data against the classification of data that had been created. The results of the study can show: 1) Users are satisfied with the Narcotics Detection System that has been tested, 2) The quality of the Narcotics Evidence Detection System is in accordance with ISO 25010 Functional Suitability which contains sub-characteristics of Functional Completeness, Functional Correctness, and Functional Appropriateness. The contribution of this research is expected so that the development of this Narcotics Evidence Detection System can be better in its implementation, so that employees who use it can be better assisted and also the data obtained from the system becomes more accurate

DECISION MAKING FOR MARKETING STRATEGIES PT ZXC FOR PT QWE’S PRODUCT IN INCREASING SALES WITH AHP

2025-02-06T14:49:47+00:00

Using the Analytic Hierarchy Process (AHP) method, this study attempts to find and evaluate efficient marketing methods to boost sales of Dosing Pump products from PT QWE through PT ZXC. Particularly for PT QWE items that contribute significantly to the company's revenue, PT ZXC's sales have stalled over the last five years. The nationwide demand for products with HS code 8413.50.90 has increased despite a decline in purchases from PT ZXC, suggesting fierce rivalry at the supplier level. The primary target markets were determined by historical data analysis and AHP to be businesses with high purchase frequency and value, such as oil and gas, power plants, water/wastewater, and petrochemicals. The Technical Workshop Masterclass was the most successful marketing technique, according to the AHP statistics, because it was relevant to the target market and improved product comprehension. It is therefore recommended that PT ZXC concentrate on setting up technical workshops, expanding its target market, and enhancing its after-sales support. To guarantee long-term efficacy, marketing techniques should also be periodically reviewed and modified in response to consumer input. It is anticipated that PT ZXC will boost sales of PT QWE products and solidify its place in the cutthroat industry with this approach.

AUDITOR'S ABILITY TO DETECT FRAUD: THE ROLE OF TRAINING AS A MODERATOR

2025-02-25T14:14:33+00:00

The ability of auditors to detect fraud is a crucial aspect in maintaining the integrity and transparency of financial statements. In the midst of the complexity and dynamics of the business world, fraudulent practices in financial statements are growing, so auditors are required to have better skills and abilities in detecting these actions. The results showed that redflags had an effect on the auditor's ability to detect fraud, while the auditor's personality and time pressure had no effect on the auditor's ability to detect fraud. The training moderated the influence of auditor personality on auditors' ability to detect fraud, but did not moderate the influence of redflags and time pressure on auditors' ability to detect fraud.

HARNESSING ELECTRICAL RESISTIVITY FOR PRECISION AGRICULTURE: ADVANCES AND CHALLENGES IN GEOPHYSICAL APPROACHES FOR SOIL AND WATER OPTIMIZATION

2025-01-30T14:06:34+00:00

The integration of resistivity methodologies in agricultural sciences has emerged as an indispensable tool for optimizing soil characterization, moisture assessment, and salinity management. Electrical resistivity techniques, including Electrical Resistivity Tomography (ERT) and Electromagnetic Induction (EMI), offer profound insights into subsurface heterogeneities, facilitating data-driven precision agriculture. The application of resistivity surveys enables real-time evaluation of soil hydrodynamics, enhancing irrigation efficiency and mitigating excessive water usage. Additionally, resistivity-based mapping delineates salinity gradients, aiding in the formulation of targeted soil remediation strategies. However, the precision of these techniques is often impeded by inherent soil variability, mineralogical composition, and external environmental fluctuations. Despite the sophisticated advancements in geophysical instrumentation, challenges persist regarding cost-effectiveness, accessibility for small-scale agrarian communities, and the integration of resistivity data with contemporary remote sensing and artificial intelligence frameworks. Addressing these challenges necessitates a multidisciplinary approach that amalgamates geophysics, agronomy, and computational analytics to refine predictive modeling capabilities. This review systematically evaluates the state-of-the-art resistivity applications in agriculture, synthesizing global research advancements to delineate their efficacy and limitations. Furthermore, it underscores the imperative need for technological refinements that enhance user accessibility and operational feasibility. By bridging the existing knowledge gaps, future research endeavors must prioritize scalable and economically viable resistivity-based solutions, ensuring their practical deployment in sustainable agricultural.

PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

2025-02-11T23:11:31+00:00

The global skincare industry is booming, driven by rising consumer interest in health, wellness, and sustainability, in Indonesia, increased disposable incomes and the rapid shift to digital platforms have accelerated market growth, local brands like Pratista face stiff competition from both domestic and international players, sespite being recognized for its safe, affordable, and effective products, Pratista has experienced a decline in revenue due to limited brand awareness and challenges in retaining customers in a dynamic digital marketplace. To address these challenges, our research adopted a mixed-methods approach by combining quantitative data from online surveys with qualitative insights from in-depth interviews and focus group discussions, also further contextualized our findings using secondary data from industry reports and academic journals. Analytical frameworks such as PESTEL, Porter’s Five Forces, VRIO, SWOT, and the Marketing Mix (7Ps) were employed to systematically assess both external market dynamics and internal operational capabilities. Our findings indicate that while strict regulatory compliance, rising disposable incomes, dynamic consumer trends among Millennials and Gen Z, and technological advancements like AI diagnostics create significant opportunities, Pratista must overcome issues related to product diversity, premium packaging, and inconsistent social media engagement, backed by stable financial resources, modern clinics, advanced CRM systems, and a customer-centric approach, we recommend an integrated marketing strategy focused on digital advertising, influencer partnerships, content marketing, and community engagement to enhance brand awareness and foster long-term customer loyalty.

THE EFFECT OF E-SERVICE QUALITY ON CUSTOMER SATISFACTION WITH COMPLAINT HANDLING AND CUSTOMER TRUST AS AN INTERVENING VARIABLE (Case Study at PT. PLN (Persero) UP3 Medan and North Medan, Medan City Working Area)

2025-01-09T23:39:25+00:00

This study aims to test and analyze the effect of e-service quality on customer satisfaction with complaint handling and customer trust as intervening variables at PT. PLN (Persero) UP3 Medan and Medan Utara Medan City Working Area. The population of all users of the New PLN Mobile application at PT. PLN (Persero) UP3 Medan and Medan Utara Medan City Working Area totaling 3,256,389 users. The sample is 400 customers. The data analysis technique used is Partial Least Square (PLS). The results of the study indicate that e-service quality has an effect on customer satisfaction, e-service quality has an effect on complaint handling, e-service quality has an effect on customer trust, complaint handling mediates the effect of e-service quality on customer satisfaction, and customer trust mediates the effect of e-service quality on customer satisfaction.

ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

2025-02-06T03:29:37+00:00

This abstract explores the critical need for enhancing marketing strategies within survey services, particularly focusing on the multi-line business sector, which encompasses a diverse range of industries offering different products and services. In an increasingly competitive environment, effective marketing is essential for survey service providers to distinguish themselves and capture the attention of potential clients. The study involves a comprehensive analysis of existing marketing frameworks and their efficacy, using a mixed-methods approach that combines qualitative interviews with industry experts and quantitative surveys of business clients. By identifying key trends, challenges, and opportunities in the multi-line sector, the research aims to propose innovative marketing strategies that address the unique requirements of these businesses. Additionally, the findings will delve into the role of digital marketing, social media engagement, and customer relationship management in enhancing service delivery and building brand loyalty. The outcome of this research is intended to offer practical recommendations that survey service companies can implement to improve their visibility, increase their client base, and ultimately enhance service quality. The implications of this study underscore the necessity for adaptive and customer-centric marketing strategies that can effectively respond to the dynamic needs of the multi-line business sector, ensuring sustained growth and competitive advantage.

MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

2025-02-14T22:54:52+00:00

Marketing innovation in the digital era plays a crucial role in enhancing institutional capital, particularly for higher education institutions like STIKOM CKI. The rapid development of digital technologies and the increasing dominance of social media have transformed traditional marketing approaches, making digital engagement essential for institutions to remain competitive and relevant. This research explores how STIKOM CKI can leverage digital marketing strategies to improve brand visibility, increase student enrollment, and strengthen institutional capital. The study identifies key challenges faced by STIKOM CKI, including limited brand awareness, underutilization of digital tools, and ineffective stakeholder engagement strategies. To address these issues, the research proposes adopting advanced digital tools such as social media analytics, search engine optimization (SEO), and customer relationship management (CRM) systems. The findings highlight the effectiveness of platforms like Instagram, Facebook, and LinkedIn in reaching prospective students and other stakeholders. Additionally, the research emphasizes the importance of staying ahead of emerging digital trends, including artificial intelligence (AI), machine learning, and automated marketing solutions. Implementing AI-driven chatbots, personalized email campaigns, and predictive analytics can significantly enhance marketing effectiveness. In conclusion, a well-planned, data-driven digital marketing strategy will enable STIKOM CKI to attract and retain students, build stronger industry partnerships, and ensure sustainable institutional growth. By continuously adapting to the evolving digital landscape, the institution can secure its long-term success and maintain a competitive edge in the education sector.