International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)

HUMAN RESOURCE TALENT MANAGEMENT IN THE PUBLIC SECTOR

Qathrunnada Atikah Hamka, Haliah — Sun, 17 Aug 2025 00:00:00 +0000

This study discusses the application of talent management in the context of public sector organizations using the theoretical framework of the Social Exchange System (SET). Through a literature review and a qualitative approach, the study highlights the importance of effective talent management strategies, including the fulfillment of psychological contracts and a supportive organizational culture, to improve the performance and retention of qualified employees. The results show that the success of talent management depends on the strategic mindset of talent managers who prioritize the process of recruiting, identifying, developing, and maintaining positive relationships with the talented workforce. Research recommendations include the development of an integrative model that combines these factors and the need for further studies in other sectors such as SOEs and companies listed on the IDX. These findings confirm that a comprehensive talent management approach can address public sector challenges such as workforce shortages and early retirement, thereby improving organizational performance and service quality.

THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE INDUSTRIAL SECTOR AND ITS INFLUENCE ON HUMAN RESOURCES IN INDUSTRIAL MANAGEMENT

Rismaja Putra — Sun, 03 Aug 2025 00:00:00 +0000

Artificial Intelligence (AI) has become a key element in industrial transformation, bringing significant changes in operational processes, management, and innovation. This study aims to explore the role of AI in various industrial sectors, including automation, data analysis, logistics management, and product development. This study uses a descriptive qualitative research method by collecting research data through observation, interviews and literature studies. The results of the study show that the application of AI can increase efficiency, productivity, and the quality of industrial output as a whole. However, on the other hand, the adoption of this technology also has a major impact on human resources (HR). This study found that AI shifts the need for labor from manual skills to technology-based skills, creating the need for reskilling and upskilling. In addition, this shift presents social challenges, such as the potential for structural unemployment due to the reduction of routine job roles. However, AI also opens up new opportunities, such as jobs in data analysis and AI-based system management. This study concludes that the role of AI in industry must be balanced with strategic policies that support HR development, to ensure that this transformation has a positive impact on sustainability. This includes training programs, increasing access to technology, and adapting to changes in the work ecosystem in the digital era.

THE EFFECT OF EMPLOYEE NUMBER AND COMPETENCE ON WORKPLACE EFFECTIVENESS, WITH EDUCATION AS A MODERATING VARIABLE FOR EMPLOYEES IN THE TRADE AND CUSTOMER MANAGEMENT DIVISION, AND IN FINANCE, COMMUNICATION, AND GENERAL AFFAIRS AT PT PLN (PERSERO) MAIN DIS

Yasmir Lukman, Kiki Farida Ferine, Sri Rahayu — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of the number of employees and competency on the effectiveness of work results with education as a moderating variable on employees in the Commerce and Customer Management Division and the Finance, Communication and General Division at PT PLN (Persero) North Sumatra Main Distribution Unit. The research problem stems from the importance of the effectiveness of work results in supporting the sustainability of company operations, especially in the electricity distribution sector which demands efficiency, service quality, and accuracy of employee performance. This type of research is quantitative research using a survey method. The population in this study were all employees in the studied field with a sample of 94 respondents determined through saturated sampling techniques. The research instrument was a questionnaire with a Likert scale. Data were analyzed using Partial Least Square (SmartPLS 3.0). The results of the study indicate that: (1) the number of employees has a positive and significant effect on the effectiveness of work results; (2) competency has a positive and significant effect on the effectiveness of work results; (3) education is unable to moderate the relationship between the number of employees and the effectiveness of work results; and (4) education is unable to moderate the relationship between competency and the effectiveness of work results. The R-square value of 0.693 indicates that 69.3% of the variation in work effectiveness can be explained by the number of employees and their competencies, while the remainder is influenced by factors outside the research model. This finding emphasizes the importance of proportionally increasing the number of employees and developing employee competencies in improving work effectiveness. However, the role of education as a moderating variable has not been proven significant in this study.

THE INFLUENCE OF VISUAL AND AUDIOVISUAL INTERACTION OF INSTAGRAM CONTENT ON VISITORS' INTEREST IN KUPIE THAMRIN CULINARY CAFE

Ayunda Safitri, Fatia Amanda, Willy Cahyadi, Cici Puspaningrum — Mon, 28 Jul 2025 00:00:00 +0000

This study aims to analyze the effect of visual and audiovisual interaction of Instagram content on visitor interest in Kuliner Kupie Thamrin Cafe. Using a quantitative approach, data was collected through questionnaires from 96 respondents who had interacted with the cafe's Instagram content. Outer Model Analysis was carried out to analyze the validity and reliability of the instrument and Inner Model Analysis was carried out to analyze the structural model and then hypothesis testing and simultaneous tests were carried out. The results showed that audiovisual interaction significantly influenced visitor interest but there was no significant influence between visual interaction and visitor interest. However, simultaneously visual and audiovisual variables have a significant effect on visitor interest with a calculated F value of 59.042 which is greater than Ftable (3.09) at α = 0.05.

EXPLORING GENERATION X AND MILLENNIAL CONSUMER BEHAVIORS REGARDING CREATIVE ECONOMY PRODUCT PROMOTION VIA WHATSAPP IN THE SOCIETY 5.0 ERA

Nova Rianti S, Muhammad Habibi — Mon, 25 Aug 2025 00:00:00 +0000

This study aims to explore the differences in consumer behavior between Generation X and Millennials in responding to creative economy product promotions via the WhatsApp platform, using a qualitative approach based on a literature review. The main focus of this study is to conceptually examine how the characteristics of each generation influence how they respond to digital promotional messages delivered through personal communication media. The data analyzed comes from various library sources, including scientific journals, books, research reports, and recent articles related to consumer behavior, WhatsApp marketing, and the dynamics of the creative economy in the Society 5.0 era.

The study results show that Millennials tend to be more responsive to visual, interactive, and fast-paced promotions, in line with their higher levels of technology adoption. Conversely, Generation X is more cautious and selective, and places great emphasis on the credibility of information sources. WhatsApp, with its direct and personal communication characteristics, has great potential as an effective digital promotional medium, especially if communication strategies are tailored to the characteristics of each generation. This research is expected to provide a conceptual contribution to the development of more targeted digital marketing strategies in the creative economy sector.

IDENTIFICATION OF CONSTRAINTS AND THE ROLE OF EXTENSION WORKERS IN INNOVATION IN WELTH RICE CULTIVATION IN THE RESPONSE TO CLIMATE CHANGE IN NORTH ACEH DISTRICT

Setia Budi, Eva Wardah, Nopri Yanto — Wed, 27 Aug 2025 00:00:00 +0000

Climate change has affected rice productivity in North Aceh Regency, characterized by rainfall fluctuations, increased temperatures, and disruption of agricultural ecosystems. This study aims to identify obstacles faced by farmers in implementing innovations in rice cultivation and analyze the role of agricultural extension workers in supporting adaptation to climate change. The method used in this study was a survey method with qualitative descriptive analysis of 80 respondents in North Aceh Regency. The results showed that the main obstacles included limited adaptive superior seeds (86.56%), availability of irrigation water (80.63%), and low climate literacy (78.24%). The role of adaptive extension workers was assessed as "instrumental" with an average index value of 69.71%, the highest score for the extension worker variable as an innovator (78.63%) and extension workers as educators with an index value of (75.08%). The results of this study emphasize the importance of extension workers as agents of change in terms of technology transfer, climate education, and facilitating access to resources. Community-based extension strategies and participatory approaches have proven effective in increasing farmers' adaptive capacity. The importance of strengthening the role of extension workers through training, policy support, and cross-sector collaboration to accelerate the adoption process of innovations in rice cultivation that are resilient to climate change.

DISCLOSURE OF SUSTAINABILITY REPORTS AND INTEGRATED REPORTS HAS AN IMPACT ON COMPANY PROFITABILITY

Hilmi, Marjulin, Muammar Khaddafi, Misratul Izza — Sun, 17 Aug 2025 00:00:00 +0000

The research aims to determine the impact of the Sustainability Report and Integrated Report on profitability. The Sustainability Report is measured based on the Global Reporting Initiative. The Integrated Report is measured by the nine (9) content elements of the Integrated Report. Profitability is measured using ROA. The population used in this research is mining companies on the BEI in 2016-2020, samples were taken from companies that publish financial reports, annual reports and Sustainability Reports accessed via the company website and the Indonesia Stock Exchange website. The data was analyzed using multiple linear regression techniques. The results of the research show that in the disclosure of the Sustainability Report, of the three (3) dimensions tested, the social dimension has a significant impact on profitability. While the Integrated Report disclosure has no impact on profitability.

THE EFFECT OF COMPETENCE AND WORK DISCIPLINE ON REWARDS WITH WORK INFRASTRUCTURE AS A MODERATING VARIABLE AT PT PLN (PERSERO) SERVICE IMPLEMENTATION UNIT RANTAUPRAPAT CUSTOMERS

Hendra Gunawan Nainggolan, Kiki Farida Ferine — Wed, 27 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of Competence and Work Discipline on Rewards with Work Infrastructure as a moderating variable at PT PLN (Persero) Rantauprapat Customer Service Implementation Unit. This study uses a quantitative approach with the Partial Least Square Structural Equation Modeling (PLS-SEM) analysis method. The number of respondents in this study was 86 people. The results showed that Competence (coefficient = 0.388; T-statistic = 3.266; P-values = 0.001) and Work Discipline (coefficient = 0.276; T-statistic = 2.307; P-values = 0.011) had a positive and significant effect on Rewards. Work Infrastructure also had a positive and significant effect on Rewards (coefficient = 0.362; T-statistic = 3.274; P-values = 0.001). However, the moderation effect test shows that the interaction between Competence and Work Infrastructure (coefficient = -0.031; T-statistic = 0.235; P-values = 0.407), as well as the interaction between Work Discipline and Work Infrastructure (coefficient = 0.112; T-statistic = 0.900; P-values = 0.184), do not significantly influence Rewards. Thus, employee Rewards are more directly influenced by competence, discipline, and the availability of work infrastructure, compared to the moderating effect of work infrastructure.

PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

Sukraj Putera, Novika Candra Astuti — Wed, 27 Aug 2025 00:00:00 +0000

The Software-as-a-Service (SaaS) business-to-business (B2B) industry in Singapore faces much difficulty in acquiring qualified leads and then converting them in environments with risk averse and multi stakeholder purchasing decisions. The present study examines how Emplorax an imaginary name for a Singapore-based SaaS firm may digitalize its marketing strategy and raise leads quality, conversion, and marketing return on investment (ROI). The study is a paradigm mix of qualitative and quantitative methodologies through the integration of data from CRM systems, advertisements dashboards as well as websites analytics, with the qualitative insightes coming from internal interviews. A strategic framework outlines the analysis, which includes both external and internal diagnostics, funnel-based channel mapping, and performance optimization levers. The results demonstrate the clear differences in the performance of the channels. SEO and Google Ads can offer along with the lowest cost per lead the highest number of leads and conversely, Meta Ads affect the pipeline quality the least. Internally, critical limitations appear in CRM segmentation, mid-funnel email automation, and the lack of performance feedback loops. Particular market limitations such as stringent procurement procedures and the need for integration readiness further decrease the conversion rate. The proposed approach is the introduction of two sequential executions' playbooks. Playbook A deals with Capture and Qualify Leads through Digital Acquisition. Besides, Playbook B will meet the conversion with the help of retargeting offline engagement and the structured sales follow-up, which is tagged for high-intent leads identification. The scheme also proposes standardizing CRM lifecycle, automating nurture workflows, and using multi-touch attribution modeling, specifically for the Singapore context. This thesis shows a realistic plan for SaaS marketers, who are working in high-consideration B2B environments. By employing a data driven, funnel aligned strategy accompanied by structured playbooks, the companies will be enabled to improve lead qualification, pipeline velocity, and marketing-to-sales collaboration. The framework is a remediable model for regional SaaS companies, which are willing to perform through digital marketing integrated.

THE EFFECT OF CLIMATE CHANGE ON THE SOCIO-ECONOMIC RESILIENCE OF HORTICULTURAL FARMERS IN MAGETAN REGENCY

Widita Nareswari — Wed, 13 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of climate change on the socio-economic resilience of horticultural farmers in Magetan Regency. Using a quantitative approach with a survey method, this study involved 100 respondents of horticultural farmers spread across several production center sub-districts. The results of the study show that the majority of farmers are aware of climate change which is characterized by erratic growing seasons, rising temperatures, and unstable rainfall. Climate change has a significant impact on farmers' economic aspects, such as declining crop yields, increasing production costs, and reduced net income. From a social perspective, involvement in farmer groups and access to climate information has been proven to strengthen farmers' resilience. However, there are still many farmers who have not implemented optimal adaptation strategies due to limited information, technology, and supporting institutions. This study recommends strengthening local institutions, more intensive climate counseling, and developing participatory adaptation programs as an effort to build resilience in horticultural agriculture in the midst of increasingly intense climate change.

THE EFFECT OF COMPETENCE AND TRAINING ON EMPLOYEE PERFORMANCE WITH WORK EFFECTIVENESS AS A MODERATING VARIABLE IN PLN DISTRIBUTION REGULATION IMPLEMENTING UNIT (UP2D) NORTH SUMATRA

Pelix Van Bosco Purba, Kiki Farida Ferine, Muhammad Isa Indrawan — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of training, competence, and work effectiveness on employee performance, with moderation variables strengthening the relationship among these variables. The research was conducted at PT PLN (Persero) North Sumatra Distribution Management Implementation Unit (UP2D). The population consisted of 47 employees, and due to the relatively small population size, the saturated sampling technique was used, where the entire population was taken as the sample. The data analysis method applied a quantitative approach using the SmartPLS software. The results indicate that training has a negative and insignificant effect on employee performance, while competence and work effectiveness have a positive and significant effect. Additionally, the first moderating effect shows a negative and significant influence, whereas the second moderating effect has a positive but insignificant influence on performance. These findings suggest that in order to improve employee performance, the company should focus on enhancing employee competence and work effectiveness, while also evaluating training programs and moderating factors that affect the relationships among the variables studied.

ENHANCING MANAGERIAL CONTROL AND DECISION-MAKING IN MSMES THROUGH DIGITAL MONITORING SYSTEMS

Fullchis Nurtjahjani , Ade Ismail, Galih Putra Riatma, Asminah Rachmi — Mon, 25 Aug 2025 00:00:00 +0000

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, yet many continue to face challenges in business monitoring, coordination, and structured reporting. This study designs and evaluates a digital monitoring application tailored for the UMKM Corner community—a collaborative MSME group in Malang. Developed using a user-centered and community-based approach, the system supports daily transaction logging, product stock alerts, and real-time performance reporting through a coordinator dashboard. Field testing and TAM-based user evaluation reveal improvements in reporting consistency, internal coordination, and overall satisfaction. By emphasizing ease of use and managerial relevance, the application offers a replicable framework to strengthen group-based MSME governance and promote data-driven decision-making in similar business environments.

ANALYSIS OF THE EFFECTS OF WORK ENVIRONMENT AND WORK DISCIPLINE ON PERFORMANCE WITH ZERO ACCIDENT AS AN INTERVENING VARIABLE AT PT PLN (PERSERO) ULP MATANG GLUMPANG DUA UP3 LHOKSEUMAWE, ACEH

Ikram Nawawi, Kiki Farida Ferine, Sri Rahayu, Muhammad Isa Indrawan — Wed, 27 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of work environment and work discipline on employee performance through zero accidents as a mediating variable. The research was conducted at PT PLN (Persero) ULP Matang Glumpang Dua UP3 Lhokseumawe UID Aceh, with a population and sample of 39 employees, using a saturated sampling technique since the entire population was included as respondents. The data analysis method used was Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results showed that both work environment and work discipline have a positive and significant effect on employee performance. Furthermore, work environment and work discipline also have a positive and significant effect on zero accidents. The zero accident variable is proven to positively and significantly affect employee performance. Additionally, zero accidents significantly mediates the effect of work environment and work discipline on employee performance. These findings emphasize the importance of creating a safe work environment and fostering employee discipline to achieve optimal performance.

THE EFFECT OF LEADERSHIP STYLE, WORKLOAD AND FACILITIES ON EMPLOYEE PERFORMANCE AT CV. ISTANA MOBIL KOTA TEBING TINGGI

Tiara Br. Purba, Salsa Nabilla, Aisyah Siregar, Nursaimatussaddiya — Mon, 14 Jul 2025 00:00:00 +0000

This study aims to determine whether Leadership Style, Workload and Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City. The research method used in this study is a quantitative method. The population in this study were employees of CV. Istana Mobil Tebing Tinggi City totaling 35 people with details of 15 employees in the car wash section and 20 employees in the service section. The data analysis tool used in this study was SPSS (Statistical Packpage for the Social Sciences). The conclusion of the study shows that Leadership Style affects Employee Performance at CV. Istana Mobil Tebing Tinggi City, Workload does not affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Facilities affect Employee Performance at CV. Istana Mobil Tebing Tinggi City, Leadership Style, Workload and Facilities have a simultaneous effect on Employee Performance at CV. Istana Mobil Tebing Tinggi City.

SOCIO-ECONOMIC TRANSFORMATION OF FARMERS THROUGH DIVERSIFICATION OF FARMING BUSINESSES IN THE DIGITAL ERA

Abi Al Mukarrom — Wed, 13 Aug 2025 00:00:00 +0000

This research aims to examine the socio-economic transformation of farmers through the diversification of farming businesses that are integrated with the use of digital technology. A descriptive qualitative approach was used with data collection techniques through in-depth interviews, participatory observations, and documentation studies in several agricultural areas in Indonesia. The results of the study show that farmers have begun to carry out various forms of diversification, such as processing agricultural products, integrating agriculture-livestock, and utilizing agricultural services. Digital technology is used for promotion, sales, and business management through e-commerce platforms, social media, and agricultural applications. The positive impacts that have emerged include increasing income, business independence, changing mindsets, and increasing the role of women in the farmer household economy. However, there are still obstacles such as limited digital infrastructure and low technological literacy. These findings underscore the importance of cross-sectoral support to create an inclusive and sustainable digital agriculture ecosystem. This transformation shows the great potential of modern agriculture in driving rural economic and social development in the digital age.

THE INFLUENCE OF CAREER MANAGEMENT AND ORGANIZATIONAL COMMITMENT ON WORK EFFECTIVENESS WITH COMPETENCY AS A MODERATING VARIABLE OF EMPLOYEES AT PT PLN (PERSERO) UP3 PADANGSIDIMPUAN

Wiwin Sapta Prabudi , Kiki Farida Ferine — Tue, 26 Aug 2025 00:00:00 +0000

This research investigates the influence of career management and organizational commitment on work effectiveness, with competency acting as a moderating variable among employees at PT PLN (Persero) UP3 Padangsidimpuan. Utilizing a quantitative approach with descriptive and causal methods, the study examines the relationships between these factors. Data was collected via questionnaires from all 86 employees of PT PLN (Persero) UP3 Padangsidimpuan between June and August 2025 and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings offer insights into how strategic career management, organizational commitment, and employee competency can be synergistically designed to foster a conducive, adaptive, and results-oriented work environment, ultimately enhancing work effectiveness within the organization.

BUSINESS PROCESS IMPROVEMENT PLAN IN OPERATIONAL LEAD TIME CONTROL OF SPAREPART BY OPTIMIZING DIGITAL TOOL AND DEALING WITH VENDOR IN PT TACI

Widhi Wahyuniarti, Anton Mulyono Azis — Thu, 28 Aug 2025 00:00:00 +0000

The manufacturing industry, particularly the automotive sector, faces significant challenges in managing lead time for spare parts procurement, which impacts operational efficiency and cost-effectiveness. PT TACI, a company specializing in compressor production for vehicle air conditioning systems, encounters delay in the spare parts procurement process, affecting its production schedule. The purpose of this research is to analyze and improve the spare part procurement and operational lead time control processes at PT TACI. The study identifies barriers in the current processes, especially those related to technology, web integration, and supplier agreements. A qualitative approach was employed, consisting of in-depth interviews, focus group discussions, and direct observations with key personnel in PT TACI’s Part Tool Inventory Control (PTIC) department. The findings reveal that delays primarily arise from manual approval processes, inefficient data integration between IMS and EPS systems, and inconsistent supplier performance. The research also emphasizes the role of digital technology, particularly web-based integration and supplier agreements, in enhancing procurement efficiency. Based on Business Process Improvement (BPI) principles, this study proposes a set of recommendations, including the automation of the approval process, real-time system integration, improved supplier collaboration, and the simplification of routine procurement processes. The implications of this research suggest that digital system optimization and stronger supplier relationships can significantly reduce lead times and improve operational performance. Future research could explore advanced technologies like AI or Blockchain for further procurement process optimization.

THE INFLUENCE OF COMPETENCE AND EDUCATION ON EMPLOYEE PERFORMANCE WITH JOB PROMOTION AS AN INTERVENING VARIABLE AT PT PLN (PERSERO) UP3 NORTH MEDAN

Agus Naini Siregar, Kiki Farida Ferine, Muhammad Isa Indrawan — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of competence and education on employee performance with job promotion as an intervening variable at PT PLN (Persero) UP3 North Medan. This study is motivated by the importance of improving employee performance which is not only influenced by individual abilities, but also by job promotion opportunities as a form of appreciation and career development. The research method used is a quantitative approach with data collection techniques through questionnaires. The number of respondents in this study was 69 employees selected through a purposive sampling method. Data analysis was carried out using Partial Least Square (PLS-SEM) to test direct and indirect relationships between variables. The results of the study indicate that: (1) competence has a positive and significant effect on employee performance, (2) competence has a positive and significant effect on job promotion, (3) education does not have a significant effect on employee performance, (4) education has a positive and significant effect on job promotion, (5) job promotion has a positive and significant effect on employee performance, (6) job promotion mediates the effect of competence on employee performance, and (7) job promotion also mediates the effect of education on employee performance. Thus, it can be concluded that competence and education are important factors in supporting job promotion, while job promotion is proven to be a key variable that improves employee performance at PT PLN (Persero) UP3 North Medan.

BUSINESS PROCESS IMPROVEMENT PLAN IN OPERATIONAL LEAD TIME CONTROL OF SPAREPART BY OPTIMIZING DIGITAL TOOL AND DEALING WITH VENDOR IN PT TACI

Widhi Wahyuniarti, Anton Mulyono Azis — Sun, 13 Jul 2025 00:00:00 +0000

UTILIZATION OF SOCIOTECHNICAL APPROACHES IN THE APPLICATION OF AGRICULTURAL BIOTECHNOLOGY: A STUDY OF FARMER BEHAVIOR TOWARDS BIOENGINEERED PRODUCTS IN MAGETAN REGENCY

Heru Widyatmoko — Wed, 13 Aug 2025 00:00:00 +0000

This research aims to understand the behavior of farmers in responding to bioengineering-based agricultural biotechnology products through a sociotechnical approach in Magetan Regency. This approach is used to analyze how the interaction between technology and social context affects the acceptance of innovation at the farmer level. The method used is qualitative with in-depth interview techniques, observations, and directed group discussions (FGD). The results of the study show that farmers' perception of bioengineered products is greatly influenced by the level of knowledge, experience, and social influence of farmer group figures. The information received by farmers tends to be minimal and biased, especially due to the weak role of agricultural extension workers and the dominance of private distributors in the delivery of information. In addition, local cultural norms and values also shape farmers' attitudes towards technology that is considered unnatural. The sociotechnical approach has proven to be able to be a bridge between technology and the social needs of farming communities, by emphasizing participatory involvement and two-way communication. Therefore, the application of agricultural technology must take into account social structures and local values to guarantee the success and sustainability of its adoption.

THE EFFECT OF ORGANIZATIONAL CLIMATE AND WORK ETHIC ON EMPLOYEE PERFORMANCE WITH EMPLOYEE PLANNING AS AN INTERVENING VARIABLE AT PT PLN (PERSERO) UP3 PADANGSIDIMPUAN

Yessi Indra, Sri Rahayu, Kiki Farida Ferine — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of Organizational Climate and Work Ethic on Employee Performance with Employee Planning as an intervening variable. The study was conducted in an agency with 86 respondents. The research method used is a quantitative approach with Partial Least Square–Structural Equation Modeling (PLS-SEM) analysis techniques. The results of the study indicate that Work Ethic has a positive and significant effect on Employee Performance and a significant effect on Employee Planning. Organizational Climate does not directly affect Employee Performance, but has a significant effect on Employee Planning. In addition, Employee Planning has a significant effect on Employee Performance. In terms of mediation, Employee Planning is able to significantly mediate the effect of Work Ethic on Employee Performance, but cannot mediate the effect of Organizational Climate on Employee Performance. These findings indicate the importance of improving employee planning in improving performance through work ethic.

THE EFFECT OF THE IMPLEMENTATION OF CARBON ACCOUNTING, DEBT TO EQUITY RATIO AND DIVIDEND PAYOUT TO RATIO ON COMPANY VALUE WITH ENVIRONMENTAL, SOCIAL, AND GOVERNANCE PERFORMANCE AS MEDIATING VARIABLES IN PALM OIL PLANTATION COMPANIES ON THE INDONESIA ST

Ismi Izzati, Keulana Erwin, Isfenti Sadalia — Wed, 27 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of Carbon Accounting, Debt to Equity Ratio (DER), and Dividend Payout Ratio (DPR) on Firm Value with Environmental, Social, and Governance (ESG) as a mediating variable. The research focuses on palm oil plantation subsector companies that have met sustainability criteria according to the OJK Green Taxonomy. These criteria include the publication of sustainability reports consecutively during 2020–2024, the implementation of carbon accounting, ownership of ISPO and RSPO certification, and having an ESG score from global rating agencies such as Sustainalytics, SPOTT, or CSRHub. The sample used consists of five large companies selected through a purposive sampling method, with consideration of compliance with predetermined technical criteria. The analytical methods used in this study were panel data regression and path analysis to examine the direct and indirect relationships between variables. The results showed that carbon accounting has a positive and significant effect on firm value, indicating that companies that are more transparent in reporting their emissions tend to be more valued by the market. DPR also has a positive and significant effect on firm value, while DER has a negative but insignificant effect. In the mediation model, ESG is proven to significantly mediate the relationship between carbon accounting and firm value, but does not mediate the influence of DER and DPR.These findings underscore the importance of integrating sustainability aspects into corporate strategy, not only to comply with regulations but also to add value to the company. ESG and carbon accounting have proven to be not only indicators of compliance but also capable of strengthening a company's financial value.

INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND SOCIAL MEDIA ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z STUDENTS IN THE FACULTY OF ECONOMICS AND BUSINESS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

Tarisa Zikria Maghfira, Yulius Dharma, Munardi, Fuadi — Sun, 17 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of financial literacy, lifestyle, and social media on the consumptive behavior of Generation Z students in the Faculty of Economics and Business at Malikussaleh University from an Islamic economic perspective. Generation Z is known for its high tendency toward consumptive behavior due to the intensive use of social media, modern lifestyles, and low financial literacy. This research uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression to test both partial and simultaneous effects of the independent variables on consumptive behavior. The results show that partially, financial literacy has a negative and significant effect on consumptive behavior, indicating that higher financial literacy reduces students' consumptive tendencies. Meanwhile, lifestyle and social media usage have positive and significant effects, meaning the higher the lifestyle orientation and social media intensity, the greater the level of consumptive behavior. Simultaneously, all three variables significantly affect consumptive behavior. From the perspective of Islamic economics, excessive consumption (israf) is prohibited, as it contradicts the principles of moderation and balance in consumption. This study recommends strengthening Islamic financial literacy education from an early age to reduce consumptive behavior and build students' awareness to adopt rational and responsible consumption practices in accordance with Islamic principles as outlined in the Qur'an.

THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

Cut Dhea Fidela , Adnan, Naufal Bachri, Rahmaniar — Sun, 21 Sep 2025 00:00:00 +0000

The present study investigates the influence of Augmented Reality (AR), advertising appeal, live shopping and influencer marketing on consumer purchasing decisions, with a specific focus on female university students in Lhokseumawe City as consumers of Hanasui lipstick products. The accelerated evolution of digital marketing platforms, in conjunction with the incorporation of interactive technologies, has profoundly influenced consumer behaviour, particularly within the cosmetics industry, where the experience of products holds particular significance. A purposive sampling method, categorised as non-probability sampling, was employed to select 120 respondents. The data were collected through an online questionnaire, which was distributed via Google Forms. The data were then analysed using multiple linear regression with SPSS version 21. The findings indicate that augmented reality (AR), advertising appeal, and live shopping features have a significant and positive influence on purchasing decisions, suggesting that immersive experiences and interactive product demonstrations enhance consumer confidence and interest. However, the investigation revealed that influencer marketing did not demonstrate a significant effect, suggesting that personal factors or peer recommendations may have a greater impact on consumer behaviour in this context than promotional content from influencers.

INDIA’S DEMAND FOR CRUDE OIL: PROJECTIONS TILL 2035

Deepti Sethi, Brijesh Tiwari — Wed, 27 Aug 2025 00:00:00 +0000

Abstract*

THE EFFECT OF IMPLEMENTING TECHNOLOGY AND INNOVATION MANAGEMENT THROUGH ELECTRICITY LOSS APPLICATION INNOVATION ON CUSTOMER SERVICE AT PLN ULP BUKITTINGGI

Iman Rohmatan, Erwansyah — Tue, 26 Aug 2025 00:00:00 +0000

Digital transformation is a strategic key for companies in improving the quality of public services, including in the electricity sector. This study aims to analyze the effect of digital technology implementation and innovation management on customer service, with the innovation of the Electricity Loss Application as an intervening variable at PT PLN (Persero) ULP Bukittinggi. The research method used is a quantitative approach with an associative causal design, involving 100 respondents who are active customers of the Electricity Loss Application. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results of the study indicate that the application of digital technology does not have a significant direct effect on customer service. However, digital technology has a positive and significant effect on application innovation. Innovation management is proven to have a direct and indirect effect on customer service, through the innovation of the Electricity Loss Application as a mediating variable. This application innovation is proven to significantly mediate the effect between technology implementation and innovation management on improving customer service. These findings confirm that the success of digital transformation in public services is highly dependent on the existence of digital innovation that meets user needs. Therefore, the Electricity Loss Application can be an effective digital technology-based service innovation model in improving the quality of service in the electricity sector.

THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER

Virdies Nur Cahya, Refius Pradipta Setyanto — Fri, 20 Jun 2025 00:00:00 +0000

Research purposes:This study aims to analyze the influence of Social Media Marketing (SMM) on thrift clothing purchase intention with gender as a moderating variable. Research Methods: This study uses a quantitative approach with a survey method of 400 respondents who have purchased or are interested in thrift fashion products. Data analysis was conducted using multiple linear regression and moderated regression analysis (MRA) to test the interaction effect between SMM and gender. Originality/Novelty: The novelty of this study lies in the gender interaction approach in the digital marketing model for thrift products, which is still rarely studied in the context of Indonesian consumers. This study also contributes to the social media-based marketing literature with a focus on gender segmentation. Research Results: The results show that SMM has a positive and significant effect on thrift clothing purchase intention. Gender is proven to significantly moderate the relationship, with a stronger influence on the female consumer group. Findings from the multi-group analysis indicate that marketing strategies through social media are more effective in shaping women's purchase intention than men's. Implications: This study provides implications that digital marketing strategies need to be tailored to consumer demographic characteristics, particularly gender, to increase campaign effectiveness and purchase conversions in the thrift fashion industry.

THE QUALITY OF GOVERNMENT FINANCIAL REPORTS

Hendra Raza, Ratih Purwasih, Rico Nur Ilham — Sun, 17 Aug 2025 00:00:00 +0000

This study aims to test the influence of the use of Big Data, Effectiveness of Budget Planning and Internal Control Systems Quality of Financial Reports in SKPD of Southeast Aceh Regency. Type The research uses a quantitative methodology approach. The population in This research is the SKPD of Southeast Aceh Regency, namely 34 SKPK. The in this study consisted of respondents from 34 SKPK. In the drawing The autho`s sample uses the Saturated Sampling technique, namely the technique for determining sample when all members of the population are used as samples. The data that obtained from primary data in the from of questionnaires. The results of this study with using the partial test (t) shows that the Big Data Usage Variable, The Effectiveness of Budget Planning and Internal Control Systems has an impact positive towards the quality of the Financial Report of the Southeast Aceh Regency SKPD.

THE IMPLEMENTATION OF THE OCCUPATIONAL HEALTH AND SAFETY MANAGEMENT SYSTEM AND THE MATURITY LEVEL OF OCCUPATIONAL HEALTH, SAFETY, AND ENVIRONMENT ON PERFORMANCE ACHIEVEMENTS WITH CULTURE TRANSFORMATION AS AN INTERVENING VARIABLE AT PT. PLN (PERSERO) UP

Edy Saputra, Kiki Farida Ferine, M. Isa Indrawan — Wed, 27 Aug 2025 00:00:00 +0000

MARKETING STRATEGIES FOR SMALL RETAIL BUSINESSES IN THE MIDST OF MARKETPLACE COMPETITION

Nuzuliati, Yanti Musyawarah — Sat, 02 Aug 2025 00:00:00 +0000

The development of digital marketplaces such as Shopee, Tokopedia, and TikTok Shop has posed serious challenges for small retail businesses, including in the city of Medan. This study aims to describe the marketing strategies applied by small retailers in the face of such competition. The approach used is descriptive qualitative with data collection techniques through in-depth interviews, observations, and documentation of five small retail stores in Medan. The results show that the most effective strategies include WhatsApp-based delivery services, social media utilization, customer loyalty programs, and local community approaches. Stores that implement adaptive strategies experience an increase in turnover of up to 35%, while stores that do not innovate tend to stagnate. Small retailers still have a competitive advantage in terms of emotional closeness, flexibility of service, and quick response to customers. This study concludes that the key to the success of small retail lies in the combination of a simple digital marketing strategy and a locality-based relational approach. Support from the government and the business community is urgently needed to improve digital literacy and the competitiveness of small retailers in the digital era.

THE EFFECT OF TRAINING AND TEAMWORK ON JOB PERFORMANCE, WITH EMPLOYEE JOB SATISFACTION AS AN INTERVENING VARIABLE AT PLN UP3 NORTH MEDAN

Indra Sintanta Sembiring, Kiki Farida Ferine, Sri Rahayu — Wed, 27 Aug 2025 00:00:00 +0000

This study aims to determine the effect of training and teamwork on work performance with job satisfaction as a mediating variable on employees of PT. PLN (Persero) UP3 North Medan. The problem in this study is motivated by the importance of human resources with high work performance to support the achievement of organizational targets, but in practice there is still a mismatch between training and teamwork with the level of employee satisfaction and work performance. The population in this study were all employees of PT. PLN (Persero) UP3 North Medan, totaling 144 people. Because the population is less than 200, the sampling technique used is a saturated sampling technique, where the entire population is used as a sample. The data analysis method uses Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS software. The results of the study show that: (1) training has a positive and significant effect on work performance, but does not have a significant effect on job satisfaction; (2) teamwork has a positive and significant effect on job satisfaction and work performance; (3) job satisfaction has a positive and significant effect on work performance; (4) Job satisfaction significantly mediates the influence of teamwork on work performance, but does not significantly mediate the relationship between training and work performance. This study concludes that teamwork is an important factor in increasing job satisfaction and performance, while the effectiveness of training needs to be reviewed so that it can provide a more optimal impact on job satisfaction.

EVALUATION OF THE QUALITY OF ACADEMIC ADMINISTRATION SERVICESAT THE FACULTY OF VOCATIONAL SCIENCES, UNIVERSITY OF NORTH SUMATRA

Akbar Reza Pratama, Meilita Tryana Sembiring, Evawany Yunita Aritonang — Wed, 27 Aug 2025 00:00:00 +0000

Academic administration services are a crucial component in supporting the smooth running of higher education, particularly within the Faculty of Vocational Studies, which emphasizes speed, accuracy, and efficiency. This study aims to evaluate the quality of academic administration services at the Faculty of Vocational Studies, University of North Sumatra, based on student perceptions, identify barriers in the service process, and explore user expectations and input on service quality improvements. The approach used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation of 10 purposively selected respondents. The results showed that service quality was considered quite good in terms of reliability and tangibles, but weaknesses remained in the dimensions of responsiveness, empathy, and assurance. Obstacles found included: lack of clarity in procedural information, unresponsiveness from staff, the absence of an online document tracking system, and minimal empathy in service communications. Service users expect improvements in interpersonal communication, procedural consistency, and accelerated service through the digitization of the administrative system. Therefore, improving the quality of academic administration services needs to focus on strengthening staff competencies, developing technology-based service systems, and establishing a humanistic and responsive service culture.

DIGITAL TRANSFORMATION IN HORTICULTURAL PRODUCT PROMOTION: THE EFFECTIVENESS OF SOCIAL MEDIA-BASED ADVERTISING STRATEGIES ON INCREASING SALES OF YOUNG FARMERS

Atik Sukmaningrum — Wed, 13 Aug 2025 00:00:00 +0000

This study aims to analyze the effectiveness of social media-based advertising strategies in increasing sales of horticultural products managed by young farmers. The research approach uses quantitative methods with the support of qualitative data, through surveys of 60 young farmers and in-depth interviews to obtain comprehensive information on digital marketing strategies. The results show that the majority of young farmers aged 21–35 years use Instagram, Facebook, TikTok, and WhatsApp Business platforms as the main means of promotion. The most widely used advertising strategies include organic content (75%), paid advertising (60%), and partnerships with micro-influencers (30%). Data analysis shows that the combination of visual content and paid advertising has driven an average increase in sales of 35% in the past six months, much higher than farmers who still rely on traditional promotions with a 10–15% increase. These findings support the theory of content marketing, AIDA, and digital marketing performance, which assert that social media-based promotions can increase consumer engagement, build product branding, and expand market reach. This study recommends optimizing digital strategies and strengthening online marketing literacy to support the sustainability of young farmers' horticultural businesses in the digital economy era.

THE EFFECT OF COMMUNICATION AND MANAGERIAL SUPPORT ON PERFORMANCE WITH ORGANIZATIONAL CULTURE AS A MODERATING VARIABLE IN THE TREASURY DIVISION OF PLN HEAD OFFICE

Rini Andriani, Kiki Farida Ferine, Muhammad Isa Indrawan — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of organizational culture, communication, and managerial support on employee performance, with communication and organizational culture as moderating variables. The study was conducted at the Treasury Division of PLN Head Office with a population of 270 employees, all of whom were sampled through a census technique. The research method used a quantitative approach with Structural Equation Modeling analysis techniques based on Partial Least Square (SEM-PLS) through SmartPLS software. The results showed that organizational culture, communication, and managerial support had a positive and significant effect on employee performance. However, the moderating effect of communication and organizational culture on the relationship between independent variables and performance was not significant. These findings emphasize the importance of the role of strong organizational culture, effective communication, and managerial support in improving employee performance, especially in a complex work environment such as PLN. This study also provides theoretical contributions to the development of human resource management science, as well as practical suggestions for organizational management in the electricity sector.

ANALYSIS OF THE EFFECT OF CREDIT GROWTH, NPL, CREDIT RESTRUCTURING AND CREDIT WRITE-OFF ON STOCK PRICES WITH PROFITABILITY AS AN INTERVENING VARIABLE

Darno Setiawan B Zendrato, Erlina, Khaira Amalia Fakhrudin — Thu, 28 Aug 2025 00:00:00 +0000

This study aims to analyze the effect of credit growth, non-performing loans (NPLs), credit restructuring, and loan write-offs on stock prices, with profitability as an intervening variable. The companies studied are banking companies listed on the Indonesia Stock Exchange. Credit policy and management are crucial elements in the banking industry, as they serve not only as banks but also as the company's primary source of revenue. This study employed a quantitative approach with multiple linear regression. Data management and analysis were performed using Eviews version 12. The sample consisted of 37 banking companies selected purposively over a three-year observation period (2022-2024), resulting in a total of 111 observations. The analysis showed that credit growth had a positive and significant effect on stock prices, while non-performing loans (NPLs) and loan restructuring had a negative and significant effect on stock prices. While loan write-offs had no effect on stock prices, credit growth had no effect on stock prices. Credit growth has a negative and significant effect on stock prices with profitability as an intervening variable, conversely NPL and credit restructuring have a positive and significant effect on stock prices with profitability as an intervening variable while credit write-offs have no effect on stock prices with profitability as an intervening variable.

THE EFFECT OF REWARDS, TRANSFORMATIONAL LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE LOYALTY WITH JOB SATISFACTION AS A MODERATING VARIABLE AT PT PLN (PERSERO) CUSTOMER SERVICE IMPLEMENTATION UNIT (UP3) PADANGSIDIMPUAN

Berta Gracela Manalu, Kiki Farida Ferne, Sri Rahayu — Tue, 26 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of rewards, transformational leadership, and work environment on employee loyalty with job satisfaction as a moderating variable at PT PLN (Persero) Customer Service Implementation Unit (UP3) Padangsidimpuan. This study is motivated by the importance of maintaining employee loyalty so that the company can achieve its goals effectively and sustainably. The population of this study was all employees of PT PLN (Persero) UP3 Padangsidimpuan with a total of 86 respondents determined through saturated sampling techniques. The research method used was quantitative with a questionnaire instrument analyzed using Partial Least Square (PLS). The results showed that rewards had a positive and significant effect on employee loyalty. Transformational leadership was proven to have a positive and significant effect on employee loyalty, as well as a conducive work environment that can increase employee loyalty. In addition, job satisfaction acts as a moderating variable that strengthens the relationship between rewards, transformational leadership, and work environment on employee loyalty. Thus, it can be concluded that to increase employee loyalty, companies need to pay attention to providing fair rewards, implementing transformational leadership, creating a comfortable work environment, and maintaining employee job satisfaction.

CLIMATE CHANGE AS A POLITICAL ISSUE: INTERNATIONAL COOPERATION AND THE ROLE OF GLOBAL GOVERNANCE

Perveez Ahmad Khan — Sun, 27 Jul 2025 00:00:00 +0000

Climate change has emerged not only as an environmental and scientific concern but as a profoundly political issue, shaping and being shaped by international relations, economic development, and power dynamics. This paper examines the political dimensions of climate change, emphasizing the role of international cooperation and global governance in addressing the crisis. It analyzes key multilateral frameworks such as the UNFCCC and the Paris Agreement, as well as the contributions of institutions like the IPCC. Despite growing consensus and increased participation, effective global action is undermined by geopolitical tensions, inequality, and weak enforcement mechanisms. The study argues that while progress has been made, significant reforms in global governance focused on equity, transparency, and accountability are essential for achieving meaningful and lasting climate outcomes.

DIGITAL TRANSFORMATION OF AGRICULTURAL COOPERATIVES: SERVICE INNOVATION AND ITS IMPACT ON MILLENNIAL FARMERS' INCOME IN EAST JAVA

Reni Jasmin Ardiana Indradiartha — Wed, 13 Aug 2025 00:00:00 +0000

This study aims to analyze the digital transformation of agricultural cooperatives, the use of their service innovations, and their impact on the income of millennial farmers in East Java. The study used a descriptive-correlational quantitative approach with a sample of 100 millennial farmers who were members of digital cooperatives selected through purposive sampling. Data were collected through questionnaires, interviews, and documentation, then analyzed using descriptive statistics, Pearson correlation, and linear regression. The results showed that the majority of respondents were 26–35 years old with secondary to university education levels, and had been a member of digital cooperatives for an average of two years. The most widely used service innovations include online transactions of production facilities, real-time market price information, and crop yield monitoring. The digital transformation of cooperatives has a positive impact on farmers' incomes, with an average increase of 23.5% after one year of using digital services. The increase was driven by distribution efficiency, reduced transaction costs, and wider market access. These findings confirm that the digitalization of agricultural cooperatives not only improves efficiency and transparency, but also plays a significant role in empowering millennial farmers' economies towards sustainable modern agriculture.

THE EFFECT OF ABILITY, SKILLS, AND MOTIVATION ON EMPLOYEE PERFORMANCE WITH THE LEARNING MANAGEMENT SYSTEM – MY LEARNING AS AN INTERVENING VARIABLE AT PT IFORTE SOLUSI INFOTEK WEST REGION

Dedy Eko Widianto, Kiki Farida Ferine — Tue, 26 Aug 2025 00:00:00 +0000

ANALYSIS OF FACTORS INFLUENCING FINANCIAL PERFORMANCE OF FOOD AND BEVERAGE COMPANIES LISTED ON THE IDX IN 2022-2024

Restauli Simarmata , Iskandar Muda , Abdillah Arif Nasution — Wed, 27 Aug 2025 00:00:00 +0000

This study investigates the factors influencing financial performance in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during 2022–2024. As the food and beverage sub-sector plays a pivotal role in economic development and contributes significantly to Indonesia’s GDP and export value, understanding the financial determinants is crucial. Using agency theory as a framework, this research analyzes the impact of four financial ratios Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover (TAT), and Net Profit Margin (NPM) face off Return on Assets (ROA). The study applies a quantitative approach with panel data regression and utilizes secondary data from annual reports of 71 food and beverage companies over three years. Fixed Effect Model (FEM) was selected as the best fit based on Chow and Hausman tests. The results reveal that DER and NPM significantly affect ROA, where DER negatively impacts financial performance, while NPM has a strong positive influence. In contrast, CR and TAT do not exhibit statistically significant effects on ROA. These findings suggest that capital structure and profitability management play essential roles in enhancing corporate performance, while liquidity and asset utilization require further strategic alignment to improve outcomes in this sector.

THE EFFECT OF COMPETENCE, WORK ACHIEVEMENT, AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AS AN INTERVENING VARIABLE AT THE OFFICE OF THE DPRD SECRETARIAT OF RIAU ISLANDS PROVINCE

Chevy Fantastic , Angelina E Rumengan , Sajiyo — Wed, 20 Aug 2025 00:00:00 +0000

This study aims to analyze the influence of competence, work performance, and career development on employee performance with job satisfaction as an intervening variable at the Riau Islands Provincial DPRD Secretariat Office. This study uses a quantitative approach with a survey method and Structural Equation Modeling (SEM) analysis based on Partial Least Square (PLS). A sample of 150 employees was taken through a census. The results show that competence, work performance, and career development have a significant effect on performance. However, only career development has a significant effect on performance through job satisfaction. These findings provide important implications for human resource management in the government sector.