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• MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT

  Muhammad Nur Ridho Siregar , Sirojuzilam , Iskandarini

  1210-1222

  2024-08-15

  Statistics: 139

• Bridging Tradition and Education: Integrating Indigenous Games into School and Higher Education Curricula Under NEP 2020

  Tanveer Ahmed Dar , Archana S. Giri

  3120-3127

  2026-01-31

  Statistics: 68

• THE INFLUENCE OF AUGMENTED REALITY (AR) TECHNOLOGY, ADVERTISING APPEALS, LIVE SHOPPING, AND INFLUENCER MARKETING ON PURCHASING DECISIONS FOR HANASUI LIPSTICK PRODUCTS (CASE STUDY ON FEMALE STUDENTS IN LHOKSEUMAWE CITY)

  Cut Dhea Fidela , Adnan , Naufal Bachri , Rahmaniar

  2060-2070

  2025-09-21

  Statistics: 107

• STRATEGY TO INCREASE THE PERFORMANCE OF PROCUREMENT AT PT PLN (PERSERO) UIP SUMBAGUT

  Nina Verawaty , Yeni Absah , Meilita Tryana

  1634-1642

  2024-12-14

  Statistics: 86

• HUMAN RESOURCE DEVELOPMENT STRATEGY IN NORTH PADANG LAWAS REGENCY TO SUPPORT REGIONAL DEVELOPMENT

  Nursaimatussaddiya , Christin Natalia Sianipar

  1390-1396

  2026-06-18

  Statistics: 1

• PHENOMENA AND IMPLICATIONS OF FINANCIAL TECHNOLOGY (FINTECH) ADOPTION IN THE FINANCIAL & BANKING INDUSTRY SECTOR IN GLOBAL, REGIONAL AND INDONESIAN CONTEXT

  Fuadi , Munawar Rizki Jailani , Hafas Furqani , Baihaqi

  1943-1954

  2025-09-21

  Statistics: 78

• CHILI SEED MARKETING OPTIMIZATION STRATEGY IN AGRIBUSINESS COMPANIES IN SERDANG BEDAGAI REGENCY

  Adriansyah Yoesoef , Ichpan Zulfansyah , Irshad Ahmad Reshi

  576-579

  2024-12-25

  Statistics: 5

• FINANCIAL BEHAVIORAL BIASES (PRESENT BIAS AND OVERCONFIDENCE) ON CONSUMER DEBT DECISION MAKING AMONG MANUFACTURING WORKERS IN BATAM

  Etty Sri Wahyuni , Henry Aspan , Faris Ramadhan

  520-529

  2026-04-19

  Statistics: 17

• BUILDING BRAND AWARENESS THROUGH CONTENT MARKETING IN THE IMPLEMENTATION OF CUSTOMER PATH 5A ON TOUR AGENT PT DOCTOR TRIP INDONESIA

  Stifani Emerta Perangin-angin , Endang Sulistya Rini , Erman Munir

  679-690

  2024-06-30

  Statistics: 106

• GREEN FOOD MARKETING AND LOCAL EMPOWERMENT: BRANDING THE LOCAL ECONOMY THROUGH THE FREE NUTRITIOUS MEAL PROGRAM

  Indra Welly Arifin , Hastuti Handayani Harahap , Frederick Rudy Sentosa Rajagukguk

  3083-3094

  2026-01-17

  Statistics: 55

• SNACKABLE CONTENT CREATION IN THE DIGITAL AGE: A CASE STUDY OF SOCIAL MEDIA CONTENT PRODUCTION AT NET TV

  Dinda Deva Ferdinandus , Silvanus Alvin

  669-680

  2023-05-07

  Statistics: 654

• THE DYNAMICS OF CREATIVITY: MAPPING OPPURTUNITIES AND CHALLENGES IN THE CREATIVE ECONOMY OF LHOKSEUMAWE

  Mutia Rahmah , Noviami Trisniarti , Muhammad Hafizh , Ratih Widyadhana , Rezeki Fitri Tritami

  554-560

  2024-10-05

  Statistics: 225

• IMPROVING MANAGED SECURITY SERVICE ADOPTION THROUGH GO-TO-MARKET STRATEGY TRANSFORMATION: A CASE STUDY OF SQURA CYBERSEC

  Imam Rizky Hambali , Utomo Sarjono Putro

  1643-1469

  2026-06-17

  Statistics: 2

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 46

• ANALYSIS OF THE INFLUENCE OF MARKETING COMMUNICATIONS ON LOCAL SKIN CARE ANTI-AGING AWARENESS: CRYSTALLURE IN MEDAN CITY

  Zharifah Putri Masturah Hasibuan , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  1711-1723

  2023-09-06

  Statistics: 307

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 116

• THE MODERATING EFFECT OF FAMILY VALUE ON THE INFLUENCE OF PURPOSE DRIVEN, FINANCIAL DRIVEN, AND FEELING VALUE ON EMPLOYEE RETENTION IN THE JAKARTA DIGITAL INDUSTRY

  Muhamad Akmal , Frans Assa , Rudolf Lumbantobing

  474-488

  2024-04-30

  Statistics: 87

• THE EFFECT OF THE USE OF THE IPUSNAS (DIGITAL LIBRARY) APPLICATION ON STUDENTS' LITERACY ABILITIES AND LEARNING OUTCOMES IN THE ECONOMICS SUBJECT OF GRADE XI OF SMA NEGERI 8 KUPANG

  Yosinta Hartati Luhur , Ari Data , Markus UK Yewang

  612-619

  2026-04-28

  Statistics: 6

• WOMEN ENTREPRENEURS IN INDIA AS REAGENT FOR INCLUSIVE GROWTH AND ECONOMIC EMPOWERMENT

  Alphonsa S John , Dr. Aajaz Ahmad Hajam

  1716-1724

  2024-10-30

  Statistics: 68

• THE ROLE OF HUMAN RESOURCE TRAINING AND DEVELOPMENT IN IMPROVING THE QUALITY OF PUBLIC SERVICES IN BANDUNG CITY

  Ade Mubarok

  939-944

  2021-10-28

  Statistics: 3

• THE EFFECT OF ENVIRONMENTAL PERFORMANCE AND CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF MANUFACTURING COMPANIES IN THE PLASTIC AND PACKAGING INDUSTRY SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE

  Dea Laila Puspita , Debbi Chyntia Ovami

  2025-2030

  2025-09-21

  Statistics: 76

• ANALYSIS OF SUSTAINABLE PROPERTY BUSINESS DEVELOPMENT STRATEGY IN NORTH SUMATRA REGION AT PT. XYZ

  Muhammad Habib Rizki , Tuti Sarma Sinaga , Nazaruddin

  1698-1712

  2026-07-08

  Statistics: 0

• DIGITAL CURRENCIES AND THE FUTURE OF MONETARY SYSTEMS

  Zaheer Ahmad Wagay

  363-368

  2024-02-24

  Statistics: 159