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• STRENGTHENING BRAND EQUITY THROUGH LOCAL AGENT NETWORKS: EVIDENCE FROM AN INDONESIAN UMRAH TRAVEL

  Kevin Maulana

  2181-2186

  2026-07-29

  Statistics: 27

• FROM BOYCOTT TO BUYCOTT: HOW SOCIOPOLITICAL CRISES SHAPE BRAND TRUST, PREFERENCE, AND INTENTION TO PURCHASE BISCUIT PRODUCTS IN INDONESIA

  Salsabila Dona Sunandi , Nita Garnida

  2083-2090

  2026-07-29

  Statistics: 66

• EFFECT OF BRAND EQUITY AND CONSUMER PSYCHOLOGY ON THE PURCHASE DECISION OF GOODS

  Hendri Mayanta Tarigan

  1343-1345

  2023-03-22

  Statistics: 359

• DIGITAL BRANDING STRATEGY AND DIGITAL CONSUMER BEHAVIOR: CASE STUDY OF CIHAPIT MARKET AS A CULINARY TOURISM DESTINATION IN BANDUNG CITY

  Asep Dedy , Ade Mubarok

  8840-8848

  2026-11-04

  Statistics: 0