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• INFLUENCE OF BRAND IMAGE AND CUSTOMER SATISFACTION TO BRAND LOYALTY THROUGH BRAND LOVE AS A MEDIATION VARIABLE IN STARBUCKS MULTATULI MEDAN

  Muhammad Ismuroji , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  557-568

  2023-04-12

  Statistics: 1040

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 26

• ANALYSIS OF INVESTOR LOYALTY ON STOCK BROKERAGE COMPANIES: EMPIRICAL EVIDENCE IN INDIVIDUAL STOCK INVESTORS IN ACEH PROVINCE

  Thasrif Murhadi , Desi Purnamasari , Suhad

  263-274

  2023-02-11

  Statistics: 390

• ANALYSIS OF THE INFLUENCE OF TRUST AND BRAND IMAGE ON CONSUMER SATISFACTION IN PRODUCT PURCHASES ON THE TOKOPEDIA APPLICATION AND IMPACT ON CUSTOMER LOYALTY (Case Study on Tokopedia Customers in Lubuklinggau, South Sumatra)

  Ana Yanovi , Yomeini Margareth

  2130-2141

  2024-12-30

  Statistics: 112

• THE EFFECTS OF GREEN PERCEIVED VALUE ON GREEN CUSTOMER LOYALTY THROUGH GREEN SATISFACTION AND GREEN TRUST (A STUDY OF THE USERS OF AVOSKIN SKINCARE PRODUCT IN MALANG CITY)

  Nafilah Fauziyah Mahartin , Mugiono , Sudjatno

  2051-2058

  2023-12-24

  Statistics: 298

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 54

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 98