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• FROM BOYCOTT TO BUYCOTT: HOW SOCIOPOLITICAL CRISES SHAPE BRAND TRUST, PREFERENCE, AND INTENTION TO PURCHASE BISCUIT PRODUCTS IN INDONESIA

  Salsabila Dona Sunandi , Nita Garnida

  2083-2090

  2026-07-29

  Statistics: 0

• THE EFFECT OF DIVIDEND POLICY AND LEVERAGE ON COMPANY VALUE (STUDY OF FMCG COMPANIES LISTED ON THE STOCK EXCHANGE IN 2019-2023)

  Febriana Roosmawati , Adi Widjajanto , Fara Maretta Fedinanda Kusumastuti , Rina Br. Bukit

  1788-1793

  2024-12-11

  Statistics: 121

• THE INFLUENCE OF CORPORATE IMAGE ON CONSUMER PURCHASE INTENTION WITH TRUST AS A MEDIATING VARIABLE IN THE NEW PRODUCT LAUNCHING (NPL) GENTLE GEN AT MAYORA INDAH TBK COMPANY

  Ayu Roulina Natalida Simorangkir , E. Elia Ardyan , Metta Padmalia

  194-210

  2026-04-21

  Statistics: 12