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• PROPOSED DIGITAL MARKETING STRATEGY FOR LEAD GENERATION IN B2B SAAS INDUSTRY: (A CASE STUDY OF EMPLORAX IN SINGAPORE)

  Sukraj Putera , Novika Candra Astuti

  1551-1561

  2025-08-27

  Statistics: 92

• THE MODERATING EFFECT OF FAMILY VALUE ON THE INFLUENCE OF PURPOSE DRIVEN, FINANCIAL DRIVEN, AND FEELING VALUE ON EMPLOYEE RETENTION IN THE JAKARTA DIGITAL INDUSTRY

  Muhamad Akmal , Frans Assa , Rudolf Lumbantobing

  474-488

  2024-04-30

  Statistics: 84

• THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS

  Fika Yusti Harahap , Amrin Fauzi , Syafrizal Helmi Situmorang

  488-505

  2023-04-04

  Statistics: 1269