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• EFFECT OF BRAND IDENTITY AND LIFESTYLE ON PURCHASING DECISIONS WITH EXPERIENTIAL BUYING AS MODERATING IN BABY BOOMERS IN MEDAN CITY RESTAURANTS

  Yessi Haidiani Putri , Beby Karina Fawzeea Sembiring , Yeni Absah

  589-600

  2022-08-31

  Statistics: 348

• DOES YOUNG MUSLIMAH RELIGIOSITY REALLY SERVE A MODERATOR BETWEEN LIFESTYLE, MOTIVATION, AND PURCHASE DECISION?

  Naufal Bachri

  497-507

  2021-12-31

  Statistics: 191

• THE EFFECT OF FINANCIAL LITERATURE AND LIFESTYLE ON STUDENT CONSUMPTION BEHAVIOR (STUDENT CASE STUDY DEPARTMENT OF MANAGEMENT FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA)

  Ade Gunawan , Ayu Faadillah Carissa

  79-86

  2021-10-26

  Statistics: 1342

• THE EFFECT OF CONSUMER PERCEPTIONS OF PRODUCTS AND MOTIVATION ON PURCHASE DECISIONS CANAKO RICE BOX WITH A LIFESTYLE AS A MODERATION VARIABLE

  Anggita Rizki Defiani Hasibuan , Arlina Nurbaity Lubis , Parapat Gultom

  1011-1016

  2023-06-20

  Statistics: 215

• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON THE DECISION TO PURCHASE BONIA BAGS AT THE LILI BONIA STORE IN KOTA TEBING TINGGI

  Rani Puspita , Irham Lubis , Ferdinand Simanjuntak , Cia Cai Cen , Aisyah Siregar

  1740-1748

  2024-12-12

  Statistics: 65

• INFLUENCE OF FINANCIAL LITERACY, LIFESTYLE, AND SOCIAL MEDIA ON THE CONSUMPTIVE BEHAVIOR OF GENERATION Z STUDENTS IN THE FACULTY OF ECONOMICS AND BUSINESS FROM AN ISLAMIC ECONOMIC PERSPECTIVE

  Tarisa Zikria Maghfira , Yulius Dharma , Munardi , Fuadi

  1746-1754

  2025-08-17

  Statistics: 90

• FACTORS THAT INFLUENCE PURCHASE DECISION AT COFFE SHOP DUKKU RIANG COFFEE MEDAN

  Gita Ayu Lestari , Endang Sulistya Rini , Syafrzal Helmi Situmorang

  2076-2088

  2024-12-30

  Statistics: 62

• MUSLIM STUDENT’S DECISION IN BUYING HALAL PRODUCTS

  Naufal Bachri

  506-515

  2023-04-05

  Statistics: 230

• ETHNO- ANTHROPOLOGICAL APPROACH TO HISTORY AND CULTURE OF KUCHI TRIBES IN AFGHANISTAN

  Enayatullah Dadman , Wafiullah Aaminzai , Habibullah Haidari

  1656-1660

  2023-08-31

  Statistics: 276

• THE EFFECT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS THROUGH CONSUMER BUYING INTEREST AS AN INTERVENING VARIABLE CASE STUDY OF COFFEE SHOP KOPIKUNI MEDAN

  Muammar Rifqi , Yossie Rossanty , Elfitra Desy Surya

  1568-1578

  2023-08-14

  Statistics: 1337

• MARKETING STRATEGY AND FINANCIAL LITERACY IN CONTEMPORARY COFFEE BUSINESSES IN MEDAN CITY

  Fadila Zikri , Rina Asnita Damanik , Rosmawati Br Sipayung , M Ramadhani Syah Chandra , Fauzan Ananda H , Rukmini

  1459-1464

  2025-06-30

  Statistics: 43

• CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY

  Adli Nadhif Syaifullah , Vista Uli Sihombing , Kristiawan Hadinata Ginting , Futri Medwina Siregar

  1286-1293

  2025-06-30

  Statistics: 43

• ANALYSIS OF THE DIFFERENCES IN CONSUMER PREFERENCES TOWARDS PURCHASING LOCAL ORANGES AND IMPORTED ORANGES IN THE MODERN MARKET OF MEDAN CITY

  Nona Valentine Sirait , Salmiah , Lindawati

  826-841

  2024-06-30

  Statistics: 94

• NOURISHING THE MIND: INTEGRATING FREE NUTRITIONAL MEAL POLICY WITH PSYCHOLOGICAL DEVELOPMENT AND GREEN HUMAN RESOURCES IN ELEMENTARY SCHOOLS

  Frederick Rudy Sentosa Rajagukguk , Indra Welly Arifin , Hastuti Handayani Harahap

  3095-3107

  2026-01-17

  Statistics: 32

• LEAD TOXICITY AND HEALTH EFFECTS- A COMPREHENSIVE REVIEW

  Mohammad Yaqoob Sarfaraz , Jailani Achak , Abdullah Haqmal

  655-668

  2024-04-30

  Statistics: 268

• A STUDY OF DOWRY SYSTEM IN JAMMU AND KASHMIR

  PRIKSHA RAINA

  318-322

  2024-02-21

  Statistics: 520