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• CUSTOMER EXPERIENCE AND CUSTOMER ENGAGEMENT ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY AT MEDAN OIL PALM RESEARCH CENTER)

  Indi Ade Fitri Koto , Sugiharto , Endang Sulistya Rini , Irma Zulhana Koto

  957-963

  2024-06-30

  Statistics: 57

• THE MEDIATING ROLE OF CUSTOMER ENGAGEMENT ON THE EFFECT OF USER INTERFACE ON CUSTOMER SATISFACTION ON DIGITAL STREAMING SERVICE USERS

  Wisnu Agus Harmawan , Endang Sulistya Rini , Syafrizal Helmi Situmorang

  274-283

  2024-02-19

  Statistics: 389

• THE INFLUENCE OF SERVICESCAPE ON CUSTOMERS ENGAGEMENT THROUGH CUSTOMER SATISFACTION AT BRASTAGI COTTAGE

  Tri Putri Br Purba , Arlina Nurbaity Lubis , Beby Karina Fawzeea Sembiring

  1-10

  2025-02-25

  Statistics: 55

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND SATISFACTION AND BRAND LOYALTY OF WARDAH BRAND COSMETIC PRODUCTS WITH CUSTOMER BRAND ENGAGEMENT AS A MEDIATION VARIABLE ON THE INSTAGRAM PLATFORM

  Nurul Azmi , Mariyudi , Adnan , Naufal Bachri , Ikramuddin , Sapna Biby

  16-27

  2026-03-11

  Statistics: 63

• MOBILE BANKING AS A DIGITAL MARKETING CHANNEL: ROLE IN CUSTOMER ENGAGEMENT AND PRODUCT ACQUISITION IN INDONESIAN SOE KBMI 4 BANKS

  Venessa Hardi

  1818-1826

  2026-07-16

  Statistics: 0

• MARKETING INNOVATION IN THE DIGITAL ERA : INCREASING CAPITAL AT STIKOM CKI THROUGH TECHNOLOGY AND SOCIAL MEDIA

  Muhammad Farrel Ardan

  394-407

  2025-02-28

  Statistics: 71

• ENHANCING MARKETING STRATEGY IN SURVEY SERVICES: A CASE STUDY OF MULTI-LINE BUSINESS SECTOR

  Redisa Celica , Harimukti Wandebori

  196-208

  2025-02-09

  Statistics: 101

• PROPOSED SOCIAL MEDIA MARKETING INITIATIVES TO IMPROVE BRAND AWARENESS AND PURCHASE INTENTION FOR PRATISTA

  Gusriyansyah

  308-325

  2025-02-25

  Statistics: 62

• ANALYSIS PROPOSED STRATEGIC MARKETING INITIATIVES TO ATTRACT GEN Z CUSTOMERS TO PT BANK PERTAMA MASYARAKAT

  Kevin Omar Muhammad

  1999-2013

  2024-12-30

  Statistics: 62

• THE IMPACT OF BALANCED SCORECARD IMPLEMENTATION ON PERFORMANCE IN MANUFACTURING AND SERVICE SECTORS: A SYSTEMATIC LITERATURE REVIEW (2019–2024)

  Shafira Widya Ramadhanti , Sopiah , Arief Noviarakhman Zagladi

  388-403

  2026-04-28

  Statistics: 10

• DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS

  Rakesh Sitepu

  1050-1055

  2025-04-30

  Statistics: 443