MAHMUDATUL HIMMA; FULLCHIS NURTJAHJANI; DIANA EKA POERNAMAWATI; ASMINAH RACHMI; MUHAMAD MUWIDHA; ANE FANY NOVITASARI. THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY. International Journal of Educational Review, Law And Social Sciences (IJERLAS), [S. l.], v. 5, n. 4, p. 3592–3599, 2025. DOI: 10.54443/ijerlas.v5i4.3720. Disponível em: https://radjapublika.com/index.php/IJERLAS/article/view/3720. Acesso em: 14 jan. 2026.