LANI PURBA, Mery; TAMBUNAN, Elisabeth; SIREGAR, Marupa; ANGELIA PASARIBU, Dian; EZER SOPATER SARAGIH, Eben. Identifying Brand Influencer and FOMO Marketing: Strategies Through Smart Buying Decision to Counter Impulsive Buying of Skincare Products. International Journal of Educational Review, Law And Social Sciences (IJERLAS), [S. l.], v. 6, n. 1, p. 144–153, 2026. DOI: 10.5281/zenodo.19222430. Disponível em: https://radjapublika.com/index.php/IJERLAS/article/view/5381. Acesso em: 26 mar. 2026.