Mahmudatul Himma, Fullchis Nurtjahjani, Diana Eka Poernamawati, Asminah Rachmi, Muhamad Muwidha, and Ane Fany Novitasari, “THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY”, IJERLAS, vol. 5, no. 4, pp. 3592–3599, Jul. 2025.