[1]
Al Hilal Akbar Ferdynanda, Endang Sulistya Rini, and Syahyunan, “PROMOTION STRATEGY AND WORD OF MOUTH ON PURCHASE DECISIONS WITH BRAND AWARENESS AS A MODERATING VARIABLE ON BEZZIE MINI SOCCER”, IJERLAS, vol. 5, no. 6, pp. 386–396, Jan. 2026.