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Mahmudatul Himma, Fullchis Nurtjahjani, Diana Eka Poernamawati, Asminah Rachmi, Muhamad Muwidha, Ane Fany Novitasari. THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY. IJERLAS [Internet]. 2025 Jul. 29 [cited 2026 Jan. 14];5(4):3592-9. Available from: https://radjapublika.com/index.php/IJERLAS/article/view/3720