Lani Purba M, Tambunan E, Siregar M, Angelia Pasaribu D, Ezer Sopater Saragih E. Identifying Brand Influencer and FOMO Marketing: Strategies Through Smart Buying Decision to Counter Impulsive Buying of Skincare Products. IJERLAS [Internet]. 2026 Jan. 31 [cited 2026 Mar. 26];6(1):144-53. Available from: https://radjapublika.com/index.php/IJERLAS/article/view/5381