1.
Mubarak Z, David Ramdansyah A, Azie Setya Y. Strategic Scarcity Message in Live Commerce: Driving Impulsive Buying through Perceived Value and FOMO. IJERLAS [Internet]. 2026 Mar. 31 [cited 2026 Jun. 7];6(2):383-94. Available from: https://radjapublika.com/index.php/IJERLAS/article/view/5491