EMPOWERMENT OF PROMOTION STRATEGIES OF UMKM BUMG AMAL BAKERY THROUGH DIGITAL MEDIA IN GAMPONG COT GIREK KANDANG, MUARA DUA DISTRICT, LHOKSEUMAWE CITY
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Yusnidar
Ismuhadi
Muhammad Multazam
Ayu Anora
Digital media is the right way to open up opportunities to promote MSME products. Gampong Cot Girek Kandang, precisely in the Muara Dua sub-district of Lhokseumawe City, is one of the areas that has the MSME product Amal Bakery owned by the Village-Owned Enterprise (BUMG). This product is extraordinary if promoted outside the region, but the digital media facilities are inadequate. In fact, digital media is easy to apply for its users. Therefore, the purpose of this PKM is to empower the promotion strategy of amal bakery through digital media for the community via Facebook, Instagram, TikTok and Shoppe. Community service is carried out as a series of work programs. The technique of participatory assessment results for MSME actors, then a work plan is built to promote together. Based on the results of the empowerment carried out, it can be concluded that it is important for each village to have existing digital media, so that if they have implemented products that can increase the community's economy, then through empowering the promotion strategy through digital media everything will be easy.
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