YOUTH EMPOWERMENT: DIGITAL MARKETING AND CREATIVE DIGITAL PROCESSES TO IMPROVE BRANDING OF MSMEs AND HOMESTAY IN NAGARI MANINJAU
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Yolanda Febriani Naserd
Hermansyah
Yuliana
Retnaningtyas Susanti
Adril Kudri
Rosy Witrin
Andre Saprilla
Ovili Agnesia
Hafiz Ikhsan
Randrianirina Leonel Juliano
This community service activity was carried out at Nagari Maninjau Tourism Village, West Sumatra. Nagari Maninjau Tourism Village has great potential in tourism. The objectives of this activity are: 1) Increasing youth knowledge in digital use, 2) Developing youth creativity in creating tourism content, especially MSMEs and homestays, 3) Having a positive impact on business actors to create a creative and innovative environment. The target of this activity is the youth of Nagari Maninjau who take part in training activities, especially the Maninjau Kreative group. The method of implementing this community service is carried out through 4 processes, namely: preparation, digital marketing training, creative digital process assistance, and assessment. Mentoring activities are carried out by direct visits and online via WhatsApp. Assessment is carried out to find out how the impact of activities that have been carried out by the community. The results of this activity are the increased knowledge of youth in digital marketing, then the implementation of homestay video content and culinary product design, to the formation of the Maninjau Kreatif group and Instagram Maninjau Kreatif Forum.
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