MARKETING STRATEGY IN IMPROVEMENT SELLING VALUE OF OYSTER MUSHROOM CULTIVATION

Authors

Rumiris Siahaan , Sri Winda Hardiyanti Damanik , Suci Etri Jayanti.S , Rakhmawati Purba , Rapat Piter Sony Hutauruk , Ayu Zurlaini

DOI:

10.54443/irpitage.v2i2.311

Published:

2022-07-31

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Abstract

This study explains how the Marketing Strategy in Increasing the Selling Value of Oyster Mushroom Cultivation. In this community service, it is focused on oyster mushroom cultivators, in Blok Village. 10, Dolok Masihul District, Serdang Bedagai Regency. This community service is carried out in Blok Village. 10, Dolok Masihul Subdistrict, Serdang Bedagai Regency, because this village has high potential in oyster mushroom cultivation. Cultivated edible mushrooms such as: straw mushrooms, oyster mushrooms, ear mushrooms and dark chocolate mushrooms.

Keywords:

Strategy Marketing Selling Value Cultivation

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Author Biographies

Rumiris Siahaan, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

<strong>International Review of Practical Innovation, Technology And Green Energy (IRPITAGE)</strong> is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as issues of limited energy and the social environment in society.This journal is intended as a medium for scientific studies of research results from implementation to the community, thoughts and critical-analytic studies on various issues that can be utilized both nationally and internationally. The scientific article is in the form of a study of the implementation of Community Service that can be accounted for and disseminated nationally and internationally. IRPITAGE Journal from Radja Publika as part of the spirit of disseminating knowledge resulting from community service carried out by researchers in Indonesia. The IRPITAGE Journal from Radja Publika provides articles that can be downloaded for free. With a schedule of publications 3 (three) times a year.

Sri Winda Hardiyanti Damanik, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

Suci Etri Jayanti.S, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

Rakhmawati Purba, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

Rapat Piter Sony Hutauruk, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

Ayu Zurlaini, STIE Bina Karya Tebing Tinggi

Author Origin : Indonesia

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How to Cite

Siahaan, R., Winda Hardiyanti Damanik, S., Etri Jayanti.S, S. ., Purba, R., Piter Sony Hutauruk, R. ., & Zurlaini, A. (2022). MARKETING STRATEGY IN IMPROVEMENT SELLING VALUE OF OYSTER MUSHROOM CULTIVATION. International Review of Practical Innovation, Technology and Green Energy (IRPITAGE), 2(2), 53–60. https://doi.org/10.54443/irpitage.v2i2.311