STRATEGY FOR SALES AND PROCESSING JACKFRUIT INTO INNOVATIVE CHIPS AS AN EFFORT TO IMPROVE THE ECONOMY OF THE COMMUNITY IN GAMPONG LAMBHUK, BANDA ACEH CITY

Abstract

This product not only has a longer shelf life but can also be developed with various flavors and attractive packaging, thus offering potential for penetration into both local and national markets.The innovative strategy of processing jackfruit into chips is expected to provide economic benefits to the people of Gampong Lambhuk. By empowering small and medium enterprises (SMEs) and involving the community in production, marketing, and distribution, this product is expected to create job opportunities, increase income, and strengthen the local wisdom-based economic sector. According to Philip Kotler and Kevin Lane Keller in their 2019 book "Marketing Management," a sales strategy is an integral part of a marketing strategy that focuses on planning and implementing activities to promote and distribute products or services to target customers. This strategy includes determining target markets, developing effective sales approaches, selecting appropriate distribution channels, and implementing promotional techniques designed to achieve sales objectives.