OPTIMIZATION CAPACITY DIGITAL PRODUCT PRODUCTION AND MARKETING DEVELOPMENT ONION CHIPS AT THE MOM4G KITCHEN UMKM

Abstract

Dapur Mom4G is a small and medium-sized enterprise producing onion chips, with production capacity that has increased following the implementation of a cutting machine in a previous activity. However, the increased production capacity needs to be supported by more effective production workflow management and digital marketing development so that the available production capacity can be utilized more optimally. This community service activity aims to optimize production capacity and develop digital marketing for onion chip products at Dapur Mom4G. The implementation methods included identification of the partner's conditions and needs, training, production workflow optimization, digital marketing development, mentoring, and evaluation. Production optimization was carried out through workflow arrangement, task distribution, and process management from cutting, frying, cooling, to packaging. Meanwhile, digital marketing development was conducted through the creation of photo and video content, preparation of product information, and mentoring in digital media management. The results showed that the partner's ability to manage the production workflow and utilize the available production capacity improved. In terms of marketing, the partner was able to prepare and manage promotional content and utilize digital media to expand market reach. The activity indicates that production process optimization combined with digital marketing development can support more structured and sustainable business management at Dapur Mom4G.