DEVELOPING DIGITAL MARKETING STRATEGIES FOR ACEHNESE HANDICRAFT MSMES IN LHOKSEUMAWE
Published:
2026-11-06Downloads
Abstract
Handicraft micro, small, and medium enterprises (MSMEs) in Lhokseumawe face limited digital marketing capacity, inconsistent branding, and dependence on local sales channels. This community service program aimed to develop marketing capabilities through training in product branding, social media content, online marketplaces, and WhatsApp Business. The program adopted a participatory, educational approach grounded in local craft assets. Its principal training session was held on 5 October 2026 at D'Royal Cafe, Lhokseumawe, within a June-November 2026 implementation period. This article reports the October implementation stage using activity documentation, descriptive observations, and topics raised during participant discussion. Participants brought their own products and discussed photography, pricing, and starting online stores. Documented outputs comprised delivery of the planned learning topics, product-based discussion, and observable engagement. Standardized pre-tests and post-tests were not administered, and changes in sales, prices, or digital adoption had not been quantified. Targets of at least ten active business social media accounts, five marketplace stores, and a 50% selling-price increase remained subject to follow-up verification. Continued mentoring and systematic outcome measurement are needed to assess business performance.
Keywords:
Acehnese handicrafts branding community engagement digital marketing MSMEsReferences
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Copyright (c) 2026 Sapna Biby, Heriyana, Rico Nur Ilham, Muttaqien, Miranda
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