STRENGTHENING COLLABORATIVE GOVERNANCE AND THE BUSINESS MODEL OF A CHILD-FRIENDLY AGRO-EDUTOURISM SITE THROUGH A VILLAGE-OWNED ENTERPRISE IN BANGUNHARJO, INDONESIA
Published:
2026-11-05Downloads
Abstract
Village agro-edutourism sites often stall not for lack of attractions but because roles, prices, and revenue rules among village institutions remain unclear. This community service program strengthened the governance and business model of Taman Pangan Urip Ijo, an integrated crop–fish farm in Bangunharjo Village, Bantul, Indonesia, being developed into a child-friendly educational destination. Working with about 20 members of four village institutions, including the village-owned enterprise BUMKal Bangkit Karya, a participatory program ran five steps: role agreement, business model design with the Business Model Canvas, package costing, simple visit and cash recording, and benefit sharing. A cost simulation showed that regular tariffs of IDR 50,000 and IDR 100,000 per participant cover estimated unit costs, with implied markups of 56% and 44% and break-even groups of five and four participants. During the trial, three kindergartens visited, the four institutions agreed to share the surplus equally, and reusing crop residues cut fish-feed purchases by 25%. Partners' understanding of roles, pricing, and recording rose from 1.8 to 4.3 on a five-point scale. Separating the enterprise that sells and keeps the books from the groups that produce and guide, backed by cost-based tariffs and bookkeeping, gives village agro-edutourism a basis for financial sustainability.
Keywords:
Agro-edutourism Business Model Canvas, Collaborative Governance Community-Based Tourism Village-Owned EnterpriseReferences
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