International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)

DIRECT TRAINING ON SIKO NOODLES MARKETING STRATEGIES IN LHOKSEUMAWE CITY TO INCREASE COMPETITIVE STRENGTH IN THE MARKET

2024-08-14T12:57:01+00:00

The aim of this research is to determine the marketing strategy of Mie Siko MSMEs, especially the marketing mix. This research uses qualitative methods, namely case studies that produce descriptive data expressed in words. The data collection technique for this research is that the author directly visited Mie Siko MSMEs to interview the owners of MIE SIKO MSMEs. The research results show that the marketing strategy used by Mie Siko MSMEs is 4P marketing which consists of product, price, place and promotion. The product strategy is defining the logo, creating the brand, and the label. The pricing strategy offers relatively affordable prices. The location strategy is a strategic location and can be accessed by many people. The promotional strategy provides free toppings for 10 purchases. Even though Mie Siko MSMEs are facing the problem of declining sales, they are still looking for solutions by preserving cash, maximizing social media as a promotional tool and creating market place accounts. In conclusion, the marketing strategy for Mie Siko MSMEs is quite good, but considering the large number of MSMEs in Lhokseumawe, it is best for the owner to continue increasing their promotion on social media.

TRAINING AND MENTORING OF UMKM IN PREPARING FINANCIAL STATEMENTS USING ACCOUNTING COMPUTER APPLICATIONS

2024-07-03T15:24:00+00:00

Community Service activities are carried out with Donat Cici . The main objective of this community service activity is to improve the soft skills of MSME managers to compile financial reports both manually and digitally using Computer Accounting applications to facilitate business activities and decision making. The output produced in PKM activities is the expertise and ability of MSME managers to record transactions in the form of journals to compile financial reports both manually and digitally which helps the manager's business to be more efficient.

IMPLEMENTATION OF SWOT ANALYSIS IN BUSINESS STRATEGY DEVELOPMENT: CASE STUDY AT BANK SYARIAH INDONESIA KCP JAKARTA ARTERI PONDOK INDAH

2024-09-20T00:13:15+00:00

The objectives in this study are: 1) To determine the implementation process of SWOT analysis can affect the development of business strategy of Bank Syariah Indonesia KCP Jakarta Arteri Pondok Indah. 2) To find out the obstacles and challenges faced by Bank Syariah Indonesia KCP Jakarta Arteri Pondok Indah in adopting and implementing the results of SWOT analysis in the development of its business strategy, as well as strategies to overcome these obstacles. This research is a field research with a qualitative approach. The research data was obtained by direct interview techniques with information sources, namely managers and staff of Bank Syariah Indonesia KCP Jakarta Arteri Pondok Indah. The analysis method used is the Descriptive analysis method. The results of this study show that: 1) The implementation of SWOT analysis is significant for the business strategy of BSI KCP Jakarta Arteri Pondok Indah. The analysis identifies strengths, weaknesses, opportunities, and threats, enabling the bank to expand its customer base and overcome obstacles, such as geographical limitations. SWOT helps formulate adaptive strategies for business growth and service to customers. 2) Although the SWOT analysis provides valuable insights, BSI KCP Jakarta Arteri Pondok Indah faces obstacles, such as reliance on upper-middle class customers that limits portfolio diversification. The solution, expanding the customer base and product diversification. Intense competition in the Islamic and conventional banking industry is also a challenge; solutions, strengthen brand image, and develop innovative products.

“PUPOS (PUPUK KOMPOS)” COMMUNITY EMPOWERMENT TO PROCESS AND RECYCLE HOUSEHOLD WASTE EASILY AND QUICKLY

2024-07-31T00:20:29+00:00

Waste is a problem in various big cities, one of which is Medan City. Organic waste that is wet and causes foul odor needs to be dealt with quickly. One method of managing organic waste is by processing it into compost. Compost made from organic waste is very easy because it does not require a large area, a lot of equipment and costs. This community service activity aims to empower housewives through education and composting trials as an independent alternative for them to overcome household waste that can be used to make organic fertilizer that can be used alone or sold for a source of household income. The activity was carried out by the Institut Teknologi Sawit Indonesia team consisting of lecturers and students together with partners, namely housewives in Batang Kuis Village, Deli Serdang, totaling 75 people. Activities were carried out in June 2024. The method implemented in this empowerment program is a participatory method starting from education and socialization, practical application of composting, and monitoring of fermentation results while stimulating partners to be able to process waste independently which has the opportunity to produce products of economic value to increase family income. The results of this service activity achieved a score of 97% because the team succeeded in educating partners and motivating them to process waste using the composting method and reduce the burning process or piling up garbage waiting for the janitor to pick up the garbage. This activity is expected to continue for partners by continuing to provide assistance to housewives in Batang Kuis Village so that it becomes a partner business unit to increase family income.

ENTREPRENEURIAL MANAGEMENT AND UTILIZATION OF DIGITAL MARKETING FOR UMKM ACTORS IN NGARGOGONDO, BOROBUDUR DISTRICT, MAGELANG REGENCY

2024-09-09T05:16:03+00:00

The Ngargogondo tourist village is one of the tourist villages in the Borobudur Village Economic Hall area (Balkondes Borobudur). The community service program carried out in Ngargogondo Village, Borobudur District, Magelang Regency aims to find out the obstacles or problems experienced by MSME actors so that the problems can be identified which will then be used as guidance material for each MSME so that MSMEs can develop forward and encourage the community's economy. around. The methods used are counseling, tutorials and discussions. This article was analyzed descriptively qualitatively with the results of the service carried out, namely that Ngargogondo MSME participants who took part in the training were able to apply the entrepreneurial management knowledge and skills they acquired to manage and run their businesses, Ngargogondo MSME participants who took part in the training were able to formulate and implement business strategies, Ngargogondo MSME participants who took part in the training were able to innovate products in their respective MSMEs, Ngargogondo MSME participants who took part in the training were able to carry out digital marketing to expand market reach and Ngargogondo MSME participants who take part in the training know alternative markets for the products they produce.

PROMOTIONAL STRATEGY TRAINING IN RESULTS MARKETING PRODUCTION AT MITRA MAJU FURNITURE TRADING BUSINESS IN BANDAR LABUHAN DISTRICT. TANJUNG MORAWA, DELI SERDANG REGENCY

2024-07-25T10:04:24+00:00

The purpose of this service is to get an overview of the purpose of the Aek Parombunan community's participation as workers processing anchovies and cassava into chili chips in the Sambal Chips business Jl. Sisingamanangaraja in Aek Prombunan Village, Sibolga City is to help increase the income of the people of Aek Parambunan Sibolga Village. The method of implementing this community service is carried out regularly and is divided into several activities starting from the survey stage in the form of socialization which is carried out by compiling programs that will be delivered when community service activities take place, including preparing materials and schedules and dividing the tasks of the community service team. The initial stage is in the form of friendly relations with business owners and their employees, namely the Aek Parombunan community consisting of high school graduates and also those who are still in school who live in the Aek Parombuna sub-district. The results of the community service activities were obtained in the form of in-depth study of several industrial centers in the Aek Parombunan Village, Sibolga City, by processing anchovies and cassava into chili chips, which are typical souvenirs from the city of Sibolga. Empowerment of the Aek Prombunan sub-district community includes social, educational and economic dimensions, community empowerment strategies should consider characteristics such as age, skill, gender and ability to work in centers that are in this trading business location, and to realize Aek Parombunan sub -district community empowerment integration support from both local agencies and civil society, private and educational institutions is needed.

INCREASING CUSTOMER LOYALTY THROUGH BRANDING AND PACKAGING STRATEGIES IN PADANG RESTAURANT BUSINESSES

2024-09-03T15:13:19+00:00

This community service program aims to improve branding and packaging of Padang restaurants in Medan. The main focus is to develop a strong brand identity and attractive packaging design to improve competitiveness and business sustainability. This program involves intensive training and mentoring for restaurant owners and staff, as well as periodic evaluation of the implementation of the strategies applied. This effort is expected to not only improve the aesthetics of the product but also strengthen emotional bonds with consumers, which in turn can increase customer loyalty. type the English abstract here. Fill abstract or abstract using Times New Roman 11. Abstract consists of subject matter, objectives, methods, results, and conclusions. Abstract is written in the form of one paragraph, without references, without abbreviations / acronyms, and without footones. Abstract is written not in the form of mathematics, questions and conjectures. The abstract is not the result of copying and pasting the sentences contained in the contents of the manuscript. The content of the abstract in English is a maximum of 150-300 words.

INCREASING PRODUCTION AND MARKETING OF HOME CULINARY BUSINESSES AT PINTU AIR I MEDAN BY USING SOCIAL MEDIA

2024-07-11T23:53:48+00:00

Micro, small and medium enterprises are one of the driving factors of the Indonesian economy. This is because this business can be carried out by all levels of Indonesian society. One of the MSME sectors that is widely used is the home catering business. This is because the food business is a business that is always in demand by consumers. The obstacles that many home businesses face are a lack of production equipment and marketing processes that are still very traditional. This activity is expected to be able to improve the production process to be more optimal and in line with consumer needs. Apart from that, this activity is also expected to be able to help partners in their marketing by using social media so that they can be better known to the wider community so that demand for products will increase.

COUNSELING AND TRAINING OF INTERVENTION MODEL LOCAL PLANTS TO OVERCOME STUNTING (TALAS) FOR HEALTH WORKERS AT MONTASIK HEALTH CENTER, ACEH BESAR

2024-10-16T23:23:17+00:00

The counseling and training activities carried out at the Montasik Health Center aim to increase insight and knowledge about the use of herbal plants in an effort to reduce stunting cases in the Montasik Health Center work area which can improve public health. Community service activities carried out by lecturers and students are a "community partnership empowerment" program granted by the Ministry of Research, Technology and Higher Education. Stunting cases in the Montasik Health Center work area are very high (261 stunting, 144 wasting, and 348 underweight children). Based on this, an intervention model is needed that can be applied by officers at the Montasik Health Center to mothers who have toddlers in preventing new stunting cases and increasing insight to increase the use of Moringa leaves as a source of high nutrition as a food additive for toddlers and children. The intervention model provided includes five food menus that are liked by toddlers and children, namely moringa meatballs, moringa ice cream, moringa nuggets, moringa noodles, moringa cookies. The results of this community service are expected to contribute to Montasik Health Center officers to implement a food menu intervention model with the addition of Moringa leaf flour to meet the nutritional needs of toddlers and children so that in the long term it can reduce stunting cases.

BEAD STRINGING TRAINING IN IMPROVING THE FAMILY ECONOMY FOR PKK MOTHERS IN TUMPOK TEUNGOH VILLAGE, LHOKSEUMAWE CITY

2024-08-16T10:16:31+00:00

Training on bead stringing was organized as one of the contributions in improving the competence of individuals and community groups, especially mothers in the PKK of Tumpok Teungoh village, Banda Sakti sub-district, Lhokseumawe City. The purpose of the service activity is to provide special knowledge for mothers who have the opportunity to be independent with home-based businesses but do not yet have skills, as well as to establish relationships with fellow local residents. With the implementation of this service, it is hoped that the participants will be able to do the bead stringing business independently and in groups so that they can contribute to meeting family needs. This series of assistance also includes mentoring and training in bead stringing. The training participants consisted of PKK members from Tumpok Teungoh village.

POSITION AND ROLE OF DIGITAL MONEY IN THE ECONOMY MACRO PERSPECTIVE OF ISLAMIC VS CONVENTIONAL ECONOMICS

2024-07-08T01:37:34+00:00

The development of information technology has given birth to an innovation in the financial system, namely digital money (cryptocurrency). Conventional economics sees digital money as a tool to improve efficiency, financial access and economic growth. However, there are concerns regarding financial stability, regulation, and potential abuse. On the other hand, Islamic economics has different principles. expand_more Digital money must be sharia-compliant, such as the prohibition of riba, gharar, and maysir. This poses its own challenges in adopting digital money in the Islamic economic framework. This study aims to explore and analyze the position and role of digital money in the economy from Islamic and conventional macroeconomic perspectives, and identify its implications for the global economy. It is hoped that this research can provide insights into the integration of digital money in different economic systems and how to utilize this technology to achieve more inclusive and sustainable economic goals.

USE OF ENVIRONMENTALLY FRIENDLY FISHING GEAR FOR SUSTAINABLE TRADITIONAL FISHERMEN'S INCOME

2024-09-30T03:44:01+00:00

Poverty is a fundamental problem that still surrounds some of the people of Ulee Jalan Village, Banda Sakti District, Lhokseumawe City. Poverty is a condition of lack of income that causes a low quality of life. Based on existing data, poverty has also caused worrying juvenile delinquency behavior and parenting patterns that are not as expected. Another finding in Ulee Jalan Village is that there is a significant number of stunted babies, reaching 21 people in 2023. Based on the initial needs assessment from the interview results, there is a problem that many people still have low incomes and are economically powerless and they do not understand how to get out of poverty by using MSMEs, then the role of the family as the first educational institution has not been fully obtained by some teenagers in Ulee Jalan Village. The influence of inappropriate parenting patterns forms bad character in teenagers, as well as adolescent social patterns that are not controlled by parents. The emergence of criminal cases with children and adolescents as subjects or objects does require special study. This concern needs to be investigated, what is actually the background of the problem, how is its dynamics and what efforts can be used as a solution and anticipation so that the problem does not spread. Furthermore, poor understanding of nutrition and minimal income have an impact on the high rate of stunting, one of the causes of which is poverty. The specific objectives are: 1) Providing information related to innovation and creativity that can be done to increase income so that MSME actors can increase their business productivity, 2) Providing assistance and empowerment of MSME actors in business development, and 3) Providing an understanding to mothers and young women about the importance of the role of parents in educating children and creating a happy family to support the formation of quality adolescent characters, 4) Providing an understanding of the causes of stunting in infants and how to overcome it, especially strategies for providing sufficient nutritional intake for infants from infancy to the first 1000 days of life. The location of community service is determined at Ulee Jalan, Banda Sakti District, Lhokseumawe City. This is because the location of this area is an area that has problems related to adolescent rights, so it is hoped that this service can provide a direct contribution to solving problems faced by poor communities and MSME actors and also solving juvenile delinquency and stunting issues. This training activity was carried out for two days on Saturday-Sunday, August 24-25, 2024 starting from 08.00 am to 18.00 pm or for 18 effective hours. The method used is Collaborative Decision Making: Community-Based Methods with the SARAR approach. This participatory approach is specifically intended for training local trainers/facilitators, building local knowledge and strengthening local capacity to assess, prioritize, plan, create,organize, and evaluate. Workshops and mentoring to increase understanding of the importance of the role of the family in the formation and development of the character of adolescents and parents and efforts to reduce stunting. The fundamental contribution to a field of science is to contribute to the development of science, especially by enriching the treasury of theories and concepts as well as models for Empowering MSME Actors and parenting patterns that reduce juvenile delinquency and significantly reduce stunting rates.

PROPAGATION OF TUNERA PLANTS

2024-08-14T12:53:36+00:00

The propagation of Tunera Plants with the aim and Community Service Program implemented is to synergize the potential and knowledge possessed by the Academic Community with the realities currently being faced by society, especially our community which is related to the competence of the field of knowledge of the Plantation Cultivation Study Program and Plantation Product Processing Technology Study Program. Benefits The benefit of the Community Service Program implemented is the creation of multiplication of tunera subulate plants among community farmers. It is hoped that this will be beneficial for farmers in controlling pests naturally without using pesticides which can reduce the fertility of the soil itself. Community service was carried out in Buntu Turunan Village, Hatonduhan District, Simalungun Regency, North Sumatra Province, carried out for 3 days, starting from 28 - 29 August 2023. With the results of community service activities, it can provide education and innovation for the community that the tunera plant is very important. useful for oil palm plants in controlling pests including fireworms.

WISE INTERNET USE

2024-06-26T15:18:23+00:00

Wise internet use is an important issue in today's digital age, where almost everyone, including children and adults, are connected through social media. Social media, which includes platforms such as Facebook, Twitter and Instagram, allows users to share, communicate and create content. However, this rapid development also brings negative impacts, such as the spread of false information (hoaxes) and misuse of personal data. This research aims to educate high school students about the wise use of social media through an extension program at SMA Negeri 16 Padang City. The methods used were lectures and hands-on practice using information technology tools. The results of this program showed that the education provided succeeded in increasing students' awareness of the importance of wise use of social media as well as their ability to filter the information received. The conclusion of this study confirms the need for continuous education on digital literacy to minimize the negative impact of social media among adolescents.

PUBLIC SPEAKING AND DIGITAL MARKETING TRAINING TO IMPROVE THE QUALITY AND COMPETITIVENESS OF HUMAN RESOURCE CANDIDATES FOR THE DAYAH BABUL HUDA SANTRI, COT SUWE HAMLET, PADANG SAKTI VILLAGE, MUARA SATU DISTRICT, LHOKSEUMAWE CITY

2024-09-15T04:27:55+00:00

Language is a key medium for communication and has a significant impact on human development. Inability to communicate can lead to a lack of confidence and fear, particularly in public speaking, which is ranked as a more common fear than even heights. This highlights the importance of public speaking as a skill that, without practice, can cause psychological challenges in those unfamiliar with it. Hence, public speaking training is crucial to helping teenagers develop their potential. In addition to communication skills, teenagers need to be aware of the competitive job market and the importance of mastering technology. In Aceh, high unemployment and poverty rates are partly due to the workforce's lack of entrepreneurial skills and low interest in business, worsened by negative societal views on young entrepreneurs still in school. Most businesses run by young people still use outdated methods, even though smartphones, as tools for modern business, are widely available. However, smartphones are often used unproductively for gaming, social media, or online shopping instead of more beneficial uses like digital marketing. Entrepreneurship education and economic independence should be introduced early to foster responsibility and entrepreneurial spirit in youth. Encouraging creative thinking and proper smartphone use can help generate additional income. To address these issues, public speaking and digital marketing training was provided at Dayah Babul Huda, with students and teachers as partners. The goal is to shift their mindset for a better future, producing young individuals capable of communication and innovation. The training, held on July 26-27, 2024, was attended by 40 students and 10 teachers. Results were very positive, with 95% recognizing the importance of public speaking and digital marketing and 85% able to practice these skills effectively.

INTERMEDIATE LEVEL SEWING SKILLS TRAINING IN INCREASING INDEPENDENCE FOR MATANGKULI ASSISTED VILLAGERS

2024-07-31T00:14:43+00:00

Sewing training was held as a contribution to improving the competence of individuals and community groups, especially mothers at UKM Bungong Jaroe, Sumbok Rayeuk village, Nibong sub-district, North Aceh district. The aim of this service activity is not only to provide additional special knowledge for mothers who have free time, to provide the opportunity to be independent with a home business but do not yet have the skills, as well as to build relationships with local residents. By carrying out this service, it is hoped that the participants will be able to carry out sewing businesses independently and in groups so that they can contribute to meeting family needs. This series of assistance also includes assistance in business management administration, additional production facilities; repair of business premises, sewing and embroidery machine support as well as intermediate level sewing training. The training participants consisted of group members who were already able to sew and 20 novice tailors. Involving certified instructors from training institutions in their fields. This activity is supported by PT PEMA Global Energi (PGE) and the Cendikia Community Ukhuwah Foundation (YUMC).

INOVATTION PROMMAGE OF MINERAL BLOCK ANIMAL FEED OF ACI KAWUNG WASTE IN BINA MANDIRI LIVESTOCK GROUP IN PULOSARI VILLAGE, WEST JAVA.

2024-09-04T14:33:13+00:00

The population of Indonesia is exhibiting a constant annual growth. The latest Indonesian statistical data, from 2023, indicates that the population of Indonesia has exceeded 267 million. As a consequence of the considerable population growth, there is an increasing demand for food. One of the most significant sources of protein is animal protein, which can be derived from cattle, sheep, goats, fish, and other sources. The Elang Bodas Program represents a social innovation initiative spearheaded by CSR Community Empowerment of PT PLN Indonesia Power PLTP Gunung Salak UBP Kamojang Year 2024. The program's core objective is to enhance the efficiency and sustainability of the livestock sector in Pulosari Village. The innovation of this programme is evident at the system level. The methodology employed to address the challenges encountered comprises the following activities: (1) theoretical training (classroom-based) on the production of feed using mineral block technology, (2) direct practical experience conducted by partners under the guidance of the team, and (3) mineral block case study. The efficacy of the programme is evidenced by a notable increase in livestock weight, with an average gain of 6 kilograms observed in the experimental group compared to the control group, which did not receive similar treatment. The economic effectiveness of the programme demonstrates an additional profit of Rp. 1,700,000 per head per year. The results demonstrate that the assets have been employed in an optimal manner throughout the implementation of the Elang Bodas programme. The time effectiveness of the programme can be observed in the alterations to the timeframes involved in the provision of animal feed. The environmental impact of the programme is evidenced by the utilisation of kawung aci waste as a raw material for the production of alternative mineral block feed, which has economic value. The programme has been observed to have a significant impact on the acquisition of knowledge and skills amongst the members of the Bina Mandiri Farmer Group, with an increase of 100% in the knowledge and abilities of 38 individuals. The impact of the programme on behavioural change demonstrated that 52% of participants exhibited a willingness to adopt the technology.

IAEB IMPLEMENTS MOU WITH 25 UNIVERSITIES FROM INDONESIA AND MALAYSIA AT UITM MELAKA

2024-07-18T03:22:14+00:00

IAEB has signed an MoU with 25 universities from Indonesia and Malaysia at UITM Melaka. This collaboration aims to increase academic collaboration, research and student exchanges. With this MoU, it is hoped that greater opportunities will be created in the development of higher education in both countries. This signing signifies a joint commitment to increasing collaboration in the fields of academics, research and student exchanges, as well as strengthening higher education networks in the region. This is expected to bring significant benefits to all parties involved.

PRACTICAL INNOVATION ON ELEOCHARIS DULCIS WASTE-BASED COMPOST FERTILIZER BY PT PUPUK ISKANDAR MUDA IN GAMPONG BLANG ME

2024-08-26T10:33:45+00:00

Training on the use of dried and dead Purun plants as compost fertilizer raw material was carried out by PT Pupuk Iskandar Muda. The participants of the conducted training were from small enterprises in Gampong Blang Me, UMKM Beujroh. The practice was aimed to improve the community’s knowledge, awareness and action changes towards dead and dried Purun plants. The training was implemented by showing and involving the participants in composting dried Purun plants. After the activity, it was found out that development in knowledge, awareness and action of participants. Training participants’ knowledge of composting dried Purun plant with one hundred percent rise. Moreover, their awareness of negative potential from dried Purun plant also increase by ninety percent. Lastly, the community commitment to implement the procedure was also raised from zero to ninety percent of the participants involved. Besides, the training affected the community positively by utilizing dead dried Purun plant into compost with other affirmative aspects such as women empowerment and potential income generation.

MANUFACTURER PRICE SURVEY COOPERATION OF THE REPRESENTATIVE OFFICE OF BANK INDONESIA (BI) LHOKSEUMAWE & FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY – JUNE 2024

2024-07-11T23:51:25+00:00

The development of the Strategic Food Price Information Center (PIHPS) is a real effort from the TPID Pokjanas to facilitate the development of a food information system which also functions as a national scale food price control policy coordination system. PIHPS aims to be a price monitoring tool, policy coordination and a means to expand access to price information for the public. Currently, the information in the National PIHPS focuses on 10 food commodities that dominantly contribute to inflation. Data were collected from direct surveys in 164 traditional markets from 82 CPI inflation sample cities covering 34 provinces with a standardized methodology. Apart from traditional markets, in 2017 development was carried out for modern market price data and large trader data. The target respondents are producers, namely companies/industry/agricultural farmer households/farmer group associations that produce goods. The price data collected is producer price data which includes tax and the enumerated data is point-in time data. The output of observations produced by surveyors is in the form of food price data, names, addresses, contacts (cellphone numbers) of respondents for the commodities surveyed along with the quality of the commodities. Accompanied by photo data of the respondent with the surveyor, and business photos (commodities produced)

IMPROVING PRODUCTION EFFICIENCY AND MARKET COMPETITIVENESS OF TRADITIONAL FOOD PRODUCTS: THE CASE OF KUE BANGKIT AND DODOL IN BATUBARA, INDONESIA

2024-10-09T09:14:49+00:00

This study examines the impact of interventions aimed at improving the production efficiency and market competitiveness of traditional food products, particularly Kue Bangkit and Dodol, produced by “UD. Risa” in Batubara, Indonesia. The interventions included providing modern production equipment such as a santan (coconut milk) extractor and a dough mixer. The study shows that these interventions significantly reduced production time, improved product appeal, and increased market competitiveness, potentially opening up opportunities for local and international expansion. This study contributes to the body of knowledge on rural SME development, specifically in food production, and supports sustainable economic growth in rural areas.