STUDY OF LOCAL BUSINESS DEVELOPMENT BEHAVIOR IN TEMPE-BASED BUSINESS ACTORS

MSME is a business that is capable and also plays an important role in driving the economy in Indonesia. The number of micro, small and medium enterprises (MSMEs) in Indonesia in 2019 which has been recorded by the Ministry of Cooperatives and MSEs reached 65.47 million business units. From this amount, there was an increase of 1.98% when compared to the previous years, which was 64.19 million business units. Purpose: the purpose of this study was to describe how the business behavior of tempe towards the development of tempe-based SMEs in Purwodadi Village, Kuala Pesisir District, Nagan Raya Regency. Methods: The research method used in this study is an observational method with a One Group Pretest – Posttest Design approach. Result: The percentage of business actor A before intervention was 33.3% less good as much as 66.7%, business actor B as much as 38.9%, less good as much as 61.1%. Discussion: After the intervention, the percentage of business actors A and B changed to 94.4% in the good category for business actor A and 5.6% in bad category. In business actor B the percentage is 88.9 % and less good is 11.1%.

Center for Cooperatives and Micro, Small and Medium Enterprises (PLUT -KUMKM) in Aceh province. It aims to provide comprehensive service facilities for the development of cooperative businesses and MSMEs are part of the Cooperative Agency, Small and Medium Enterprises entity in Aceh.
PLUT -KUMKM totaling 51 units under the provincial and district/city governments throughout Indonesia which has the aim of comprehensive services for the business development of KUMKM actors to accelerate the increase of foreign power, value added productivity and quality of work of KUMKM which still does not provide satisfactory performance. The number of cooperative memberships reaches more than 30.8 million people and the number of KUMKM is 55.2 million units with a workforce of more than 101.7 million people. (Aceh, 2014) One type of business in Indonesia is the tempe business. Tempe is one of the typical Indonesian foods made from soybeans that have been fragmented. Tempe has good nutrition, this is because tempeh contains a lot of protein, carbohydrates, fats, vitamins and minerals that are needed by the human body. (Firda Asti Oktaviani, 2021) A successful tempe entrepreneur in Japan, Rustono, said that "The simple taste of tempeh makes people around the world fall in love. So now the audience continues to increase. Tempe lovers abroad even dub it as " Magic Food" aka magic food". Tempe is one of the traditional foods that are in demand and liked by many people. Besides the delicious taste, the price is low and the nutritional value is also quite high. (Rustono, 2018) Tempe is one of the local foods and products from Indonesia that has been worldwide. Tempe is a food made from soybeans that have been processed. The United States of America is a producer of soybeans and is also the largest exporter of soybeans in the world. Indonesia is also the largest soybean producer in ASEAN. In 2021 Indonesia's soybean imports will reach 1.96 million tons of soybeans, and most of the soybeans are also imported from America, Argentina, Brazil, and Canada. (Atris, 2017) Soybeans used for making tempeh must have good quality and quality. In Purwodadi village, Kuala Pesisir sub-district, Nagan Raya district is the center of tempe production. This is because Purwodadi Village has the highest number of tempe craftsmen in Nagan Raya district.
This research is also in line with the research of Tita Nursiah and friends in 2015 in their journal entitled "Entrepreneurial Behavior in Tempe Micro Small Enterprises (UMK) in Bogor, West Java", Tita Nursia and friends stated that: The existence of entrepreneurial characteristics in perpetrators small micro-enterprises, and the larger the scale of production, the stronger the entrepreneurial characteristics. And the characteristics of entrepreneurship and business climate have a positive and significant effect on entrepreneurial behavior. This shows that increased innovation, courage to take risks, leadership, entrepreneurial motivation, cohesiveness, and government policies can increase entrepreneurial behavior. Tita Nursiah and friends also state that entrepreneurial behavior has a positive and significant effect on business performance. These results indicate that an increase in entrepreneurial behavior will improve the business performance of tempe craftsmen. (Tita Nursiah, 2015) From the above background, the purpose of this study is to describe how the business behavior of tempe towards the development of tempe-based SMEs in Purwodadi Village, Kuala Pesisir District, Nagan Raya Regency.

2.lRESEARCH METHODS
The research method used in this study is an observational method with a One Group Pretest -Posttest Design approach. According to Widoyoko in 2014 the Observation method is a systematic observation and recording of the elements that appear in a symptom in the object of research. The data collection technique in this study was an interview technique using a questionnaire. This research was conducted in the village of Purwodadi, Kuala Pesisir District, Nagan Raya Regency. Respondents taken from this study were entrepreneurs or SMEs tempe in Purwodadi Village.

Results
tempe entrepreneurs in Purwodadi Village, Kuala Pesisir District, Nagan Raya Regency are dominated by men compared to women. The age of the majority of tempe entrepreneurs is in the range of 50 years. The tempe businessman in Purwodadi Village has been running his business for 25 years.
The education level of tempe entrepreneurs in Purwodadi Village, Kuala Pesisir Subdistrict, Nagan Raya Regency, the most are elementary school graduates, and the least are high school graduates. Of all the tempe business actors, all of them have experienced the education bench. The duration of the Tempe Business or Tempe Home Industry in the village of Purwodadi which has been run by business actors is approximately 24-25 years with a hereditary system from the family.

Respondent Knowledge
The results obtained from the initial measurement of the knowledge of tempe entrepreneurs in Purwodadi village (before intervention was given from the activities of the PPK ORMAWA BEM FKM Team, Teuku Umar University) distributed in Kuala Pesisir District, Nagan Raya Regency which can be seen in table 1.

Respondent Action
The results obtained from the initial measurement of the actions of tempe entrepreneurs in managing/making tempeh in Purwodadi village (before intervention was given from the activities of the PPK ORMAWA BEM FKM Team, Teuku Umar University) distributed in Kuala Pesisir District, Nagan Raya Regency which can be seen in table 3.  From the table above, it can be concluded that the actions of tempe business actors on the management or in producing processed tempe products are still lacking, so that further intervention is needed.

Role of Gampong and Cross-Sectoral Apparatus
The results obtained from the initial measurement of the role of gampong and cross-sectoral apparatus on the involvement of Pentahelix in the development of local tempe-based businesses in Purwodadi village (before intervention was given from the activities of the PPK ORMAWA BEM FKM Team, Teuku Umar University) distributed in Kuala Pesisir District, Nagan Raya Regency which can be seen in table 5.

Role of Gampong and Cross-Sectoral Apparatus
Frequen cy (f) From the table above, it can be seen that the level of involvement or role of village and cross-sectoral apparatus is still very low. So that intervention is still very much needed to raise awareness for government stakeholders.

DISCUSSION Knowledge
Many of the tempe business actors in Purwodadi Village, Kuala Coastal District, Nagan Raya Regency, are elementary school graduates as many as 40%, junior high schools 40%, and high schools as many as 20%. None of the tempe entrepreneurs graduated from S1. The level of knowledge can be influenced by several factors, one of the factors that can affect the level of knowledge is education. This is reinforced by the opinion of Notoadmojo (2003), Notoadmojo said that education can affect the level of knowledge. If education is planned, it will be better when compared to education that is not planned. Along with the high level of education it will affect the level of information obtained. (Notoatmojo, 2003). Nutritional intake in tempeh has a high nutritional value and this will be an added value as an effort to prevent infectious diseases, especially in children under five (Yarmaliza, 2018). Respondent Action tempe business actors in Purwodadi village are still not paying attention to the actions or behavior towards hygiene and sanitation of tempe processing. According to Notoadmodjo, behavior is an activity or human activity, both which can be observed directly, or which cannot be observed by outsiders. (Notoadmodjo, 2012)From several studies it is proven that the process of forming behavior is based on knowledge. Sanitation is a disease prevention effort that is focused on human environmental health activities. Sanitation is a health effort carried out by maintaining personal hygiene. While Hygiene proposed by Brownell is a way how a person maintains and also protects his health. Another meaning of hygiene is a science that teaches a person's ways to maintain his health, both physical health, spiritual health, and social in order to achieve much better welfare. (Wahyunanto, 2018) Before the existence of the PPK ORMAWA BEM FKM team at Teuku Umar University, the level of action or attitude of tempe business actors towards Hygiene and Sanitation of incoming products was very lacking. This can be seen from table 3 with the good percentage of business actor A as much as 40% while the less good percentage is 60%. For business actors, the percentage results are as much as 40%, and 70% are less good. The role of the government is very important to support the development of SMEs in Indonesia. The gampong apparatus is one of the closest decision makers to the village. In the village of Purwodadi, Kuala Pesisir sub-district, Nagan Raya Regency, one of the most numerous MSMEs is Tempe-based MSMEs. The role of the gampong apparatus is also very influential on the percentage of development of tempe -based SMEs in the Purwodadi village. Prior to the activities of the PPK ORMAWA BEM FKM team, Teuku Umar University, the level of concern and sensitivity to the development of tempe-based SMEs in Purwodadi Village, Kuala Pesisir District, Nagan Raya Regency was still lacking. This can be seen from the results of table 5. In table 5 it can be seen that the role of village and cross-sectoral apparatus in business actor A with a good category the percentage is 40% and the unfavorable category reaches a percentage of 60%. Meanwhile, for business actor B, the percentage is good as much as 30% and less good as much as 70%. From the description above, it can be seen that the role of gampong and cross-sectoral apparatus is still very, very lacking. However, after several activities from the PPK ORMAWA BEM FKM Team, Teuku Umar University such as FGD ( Focus Group Discussion ) with the theme Pentahelix Strategy in Tempe-Based Local Business Development as a Leading Village Product in the Era of the Covid 19 Pandemic, Nagan Raya Regency in collaboration with the Empowerment Service Gampong Community (DPMG), Department of Industry and Trade (DISPERINDAG), Department of Health (DINKES), as well as Gampong Apparatus as well as Technical Guidance activities for Tempe-Based Food Product Processing so that there is an increase in awareness and sensitivity of gampong apparatus and other cross-sectors towards the development of MSMEs based tempeh in Purwodadi Village, Kuala Pesisir District, Nagan Raya Regency.

CONCLUSION
From the results of the study, it can be concluded that in the knowledge of respondents before being intervened by the PPK ORMAWA BEM FKM Team, Teuku Umar University, the percentage of good business actors A was 33.3%, the percentage was not good as much as 66.7%. In business actor B the percentage is good as much as 38.9% and not good as much as 61.1%. However, after intervention by the PPK ORMAWA BEM FKM Team, Teuku Umar University, there was an increase, namely in business actor A the percentage was good as much as 94.4 % and less good was reduced to 5.6%. Meanwhile, for business actor B, the percentage is good as much as 88.9 % and not good as much as 11.1%. In the respondent's action, the percentage of good business actor A is 40%, 60% is not good. Meanwhile, for business actor B, the percentage is good as much as 30% while the bad percentage is 70 %. However, after intervention by the PPK ORMAWA BEM FKM Team, Teuku Umar University, there was an increase, namely in business actor A , which was 80% and less good, it decreased to 20%. Meanwhile, for business actor B, the percentage of good ones is 100% and the percentage of bad ones decreases to 0%. In the role of gampong and cross-sectoral apparatus, the good percentage of business actor A is 40% and 60% is less good. In business actor B the percentage is good as much as 30% and less good as much as 70%. However, after the existence of the PPK ORMAWA BEM FKM Team, Teuku Umar University, there was an increase in the awareness and sensitivity of the gampong and cross-sectoral apparatus with the percentage of both business actors A and business actors B being 90% and less well dropping to 10%.