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Syukur Abdullah, Ngadino Surip Diposumarto and Hari Muharam 2025. THE INFLUENCE OF E-WOM, HEDONIC SHOPPING AND SALES PROMOTION ON IMPULSE BUYING IN ONLINE RETAIL INSURANCE PRODUCT PURCHASE DECISIONS IN INDONESIA. Multidiciplinary Output Research For Actual and International Issue (MORFAI). 5, 5 (Jun. 2025), 2404–2419. DOI:https://doi.org/10.54443/morfai.v5i5.3240.