Risma Nurhaini Munthe, Nurafrina Siregar and Erwansyah 2025. ANALYSIS OF CUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITHCUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PT. BADAK ICE DRINK FACTORY IN PEMATANG SIANTAR. Multidiciplinary Output Research For Actual and International Issue (MORFAI). 4, 4 (Jul. 2025), 3337–3349. DOI:https://doi.org/10.54443/morfai.v4i4.3636.