Yuliansisti, Lukmanul Hakim, & Dahrul Aman Harahap. (2025). THE ROI REVOLUTION: MOVING BEYOND VANITY METRICS TO MANAGE WHAT TRULY MATTERS. Multidiciplinary Output Research For Actual and International Issue (MORFAI), 6(1), 1281–1289. https://doi.org/10.5281/zenodo.18540786