SHINTA KHUSNATUL FADILAH; IGNATIA MARTHA HENDRATI; SUGENG PURWANTO. THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA. Multidiciplinary Output Research For Actual and International Issue (MORFAI), [S. l.], v. 6, n. 1, p. 893–902, 2025. DOI: 10.5281/zenodo.18526072. Disponível em: https://radjapublika.com/index.php/MORFAI/article/view/4771. Acesso em: 18 mar. 2026.