WAN REPLI; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. BEYOND THE CAMPAIGN: MANAGING MARKETING AS A CONTINUOUS CUSTOMER CONVERSATION. Multidiciplinary Output Research For Actual and International Issue (MORFAI), [S. l.], v. 6, n. 1, p. 1073–1081, 2025. DOI: 10.5281/zenodo.18639948. Disponível em: https://radjapublika.com/index.php/MORFAI/article/view/4783. Acesso em: 24 feb. 2026.