DIAH SULISTIA; MUHAMMAD DHARMA TUAH PUTRA; HUSNI MUHARRAM RITONGA. FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING. Multidiciplinary Output Research For Actual and International Issue (MORFAI), [S. l.], v. 5, n. 5, p. 1571–1588, 2025. DOI: 10.54443/morfai.v6i1.4878. Disponível em: https://radjapublika.com/index.php/MORFAI/article/view/4878. Acesso em: 11 oct. 2026.