NATASHA KARINA DJATI; FUNNY MUSTIKASARI ELITA; IRA MIRAWATI. MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA. Multidiciplinary Output Research For Actual and International Issue (MORFAI), [S. l.], v. 6, n. 2, p. 2284–2290, 2026. DOI: 10.54443/morfai.v6i2.4981. Disponível em: https://radjapublika.com/index.php/MORFAI/article/view/4981. Acesso em: 21 jan. 2026.