YOLANDARI; SYAMSUL BACHRI; ELIMAWATY ROMBE; FARID. IMPACT EMOTIONAL BRANDING TO SATISFACTION CONSUMER MEDIATED BY G2G PRODUCT PURCHASE DECISIONS OF GEN Z CONSUMERS IN PALU CITY. Multidiciplinary Output Research For Actual and International Issue (MORFAI), [S. l.], v. 6, n. 6, p. 8373–8383, 2026. Disponível em: https://radjapublika.com/index.php/MORFAI/article/view/6472. Acesso em: 21 sep. 2026.