Mochamad Afi Adani, and Catur Nugroho. 2025. “THE URGENCY OF VIRALITY FOR THE DEVELOPMENT OF GEN Z PERSONAL BRANDING ON TIKTOK SOCIAL MEDIA GAME CONTENT IN INDONESIA”. Multidiciplinary Output Research For Actual and International Issue (MORFAI) 5 (2):745-57. https://doi.org/10.54443/morfai.v5i2.2754.