Oktavia Sri Wahyuni and Danang Trijayanto (2025) “THE INFLUENCE OF PERSUASIVE COMMUNICATION OF TIKTOK SHOP LIVE SHOPPING BRAND AMBASSADOR GLAD2GLOW ON BUYING INTEREST”, Multidiciplinary Output Research For Actual and International Issue (MORFAI), 5(2), pp. 3657–3664. doi: 10.54443/morfai.v5i2.3743.