Firman Arifianto, Dhenny Asmarazisa and Catur Fatchu Ukhriyawati (2025) “THE INFLUENCE OF EMPLOYER BRANDING ON ATTRACTING AND RETAINING HIGH-POTENTIAL EMPLOYEES”, Multidiciplinary Output Research For Actual and International Issue (MORFAI), 5(6), pp. 8537–8543. doi: 10.54443/morfai.v5i6.4556.