Moh. Rio Ferdinand, Syamsul Bachri, Zakiyah Zahara, and Mohammad Zeylo Auriza, “THE EFFECT OF DISCOUNTS, BRAND IMAGE, AND BRAND TRUST ON CONSUMER SATISFACTION AT MATAHARI DEPARTMENT STORE IN PALU CITY”, MORFAI, vol. 6, no. 4, pp. 3401–3413, Mar. 2026.