Diah Sulistia, et al. “FROM TOUCH TO TRUST: THE ROLE OF EMOTIONAL ENGAGEMENT AND BRAND TRUST IN DRIVING IMPULSIVE BUYING OF SCIENTIFIC PRODUCTS DURING TIKTOK LIVE STREAMING”. Multidiciplinary Output Research For Actual and International Issue (MORFAI), vol. 5, no. 5, Dec. 2025, pp. 1571-88, doi:10.54443/morfai.v6i1.4878.