Sarah Madaniah, Arlina Nurbaity Lubis, and Endang Sulistya Rini. “ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION”. Multidiciplinary Output Research For Actual and International Issue (MORFAI) 5, no. 3 (May 29, 2025): 1575–1588. Accessed June 21, 2025. https://radjapublika.com/index.php/MORFAI/article/view/3044.