Sri Andika, Lukmanul Hakim, and Dahrul Aman Harahap. “THE DATA-DRIVEN MARKETER: MANAGING CAMPAIGNS WITH ANALYTICS AND AI INSIGHTS”. Multidiciplinary Output Research For Actual and International Issue (MORFAI) 6, no. 1 (December 23, 2025): 1309–1317. Accessed June 9, 2026. https://radjapublika.com/index.php/MORFAI/article/view/4833.