Sarah Madaniah, Arlina Nurbaity Lubis, Endang Sulistya Rini. ANALYZING THE EFFECTS OF OMNICHANNEL STRATEGY AND CUSTOMER EXPERIENCE ON LOYALTY: THE MEDIATING ROLE OF CUSTOMER SATISFACTION. MORFAI [Internet]. 2025 May 29 [cited 2025 Jun. 21];5(3):1575-88. Available from: https://radjapublika.com/index.php/MORFAI/article/view/3044