Mauliddya A, Azkia Muhammad Adiba M. ROLAND BARTHES’ SEMIOTIC ANALYSIS: REPRESENTATION OF MASCULINITY IN EXO’S SCARLETT WHITENING AD (GLOW VERSION). MORFAI [Internet]. 2025 Jul. 13 [cited 2025 Oct. 23];5(6):3256-69. Available from: https://radjapublika.com/index.php/MORFAI/article/view/3412