Denis Ramadia, Abu Bakar Ashidiqy, Bagja Rahma Putra. PRODUCT INNOVATION STRATEGY AND MARKETING TRANSFORMATION IN IMPROVING THE COMPETITIVENESS OF MSMES: A CASE STUDY OF VSPORT SUKABUMI. MORFAI [Internet]. 2025 Dec. 2 [cited 2025 Dec. 3];5(6). Available from: https://radjapublika.com/index.php/MORFAI/article/view/4586