Syarifaini, Ira Nuriya Santi, Maskuri Sutomo, Mohammad Zeylo Auriza. THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF RESPONSIBILITY AND PERSONALIZATION IN CHATBOTS ON CUSTOMER SATISFACTION OF FASHION PRODUCTS AT TIKTOK SHOP IN PALU CITY. MORFAI [Internet]. 2025 Dec. 23 [cited 2026 Mar. 12];6(1):365-77. Available from: https://radjapublika.com/index.php/MORFAI/article/view/4719