Shinta Khusnatul Fadilah, Ignatia Martha Hendrati, Sugeng Purwanto. THE ROLE OF OMNICHANNEL SERVICE ON LATENT CONSUMER BEHAVIOR WITH PERCEIVED VALUE AS AN INTERVENING VARIABLE AT CV EMPAT CAHAYA NOESANTARA. MORFAI [Internet]. 2025 Dec. 23 [cited 2026 Mar. 18];6(1):893-902. Available from: https://radjapublika.com/index.php/MORFAI/article/view/4771