Natasha Karina Djati, Funny Mustikasari Elita, Ira Mirawati. MARKETING COMMUNICATION STRATEGY OF HIGHER EDUCATION INSTITUTIONS (HEIS) IN ATTRACTING PROSPECTIVE STUDENTS: A CASE STUDY IN BANDUNG, WEST JAVA. MORFAI [Internet]. 2026 Jan. 17 [cited 2026 Jan. 21];6(2):2284-90. Available from: https://radjapublika.com/index.php/MORFAI/article/view/4981