Nur Cahyono H, Santoso S. THE EFFECT OF BRAND LOGO ANTHROPOMORPHISM AND BRAND FAMILIARITY ON BRAND TRUST MEDIATED BY BRAND IMAGE (CASE STUDY ON OLIVE FRIED CHICKEN). MORFAI [Internet]. 2025 Mar. 27 [cited 2025 May 24];5(1):535-46. Available from: https://radjapublika.com/index.php/MORFAI/article/view/2667